General Manager

NGL; United States; Remote; USD 190,000 - 270,000; Full time

Benefits offered by this job

Remote-first global work environment

Competitive compensation package

Equity plan participation

Individual bonuses via Company Bonus (

Open PTO with generous holidays and wi

Job summary

NGL, a viral Gen-Z social platform, seeks a senior leader to own the P&L, team, and product strategy. You will drive monetization through ads, subscriptions, and innovative revenue models while maintaining user experience and brand authenticity across a global rollout.

With 5+ years in product or GM roles at viral consumer apps, you will lead cross-functional teams, optimize retention and engagement, and recruit top talent in a remote-first environment.

Qualifications

• 5+ years in product, growth or GM roles at viral consumer apps.
• Experience in social, creator or messaging industries.
• Proven track record in scaling engagement and monetization.
• Strong understanding of retention curves and conversion funnels.
• Thrives in high-pressure and ambiguous environments.

Responsibilities

• Own the P&L, team, and overall strategy for the NGL platform.
• Drive monetization through ads, subscriptions, and new revenue models.
• Identify high-ROI opportunities to increase LTV without harming UX.
• Lead product experimentation with continuous hypothesis, test, and ship cycles.
• Recruit top talent and build a high-performing cross-functional culture.
• Scale the platform globally while maintaining brand authenticity.

Skills

P&L ownership

Growth leadership

Monetization strategy

Data fluency

Ambiguity tolerance

Job description

Responsibilities

• Own the P&L, team, and overall strategy for the NGL platform
• Drive monetization through ad ecosystems, subscription experiences, and new revenue models
• Identify high-ROI opportunities to increase LTV without compromising user experience
• Lead product experimentation through a continuous hypothesis, test, and ship cycle
• Recruit top talent and build a high-performing, cross-functional culture
• Scale the platform globally while maintaining brand authenticity

Requirements

• 5+ years in product, growth, or GM roles at viral consumer apps
• Proven experience in social, creator, or messaging industries
• Track record of scaling engagement and driving monetization (ads and subscriptions)
• Data fluency with expertise in retention curves and conversion funnels
• Ability to thrive in ambiguity and high-pressure environments

Benefits

• 100% remote-first global work environment
• Competitive compensation package
• Participation in the company equity plan
• Individual bonuses via Company Bonus Program
• Open PTO, generous holidays, and wellness days
• Weekly "Get Stuff Done" days with no meetings
• Recognition via Bonusly

About the Company

NGL is a viral Gen-Z social platform with over 100 million monthly active users. Part of Mode's portfolio, NGL provides a space for authentic, anonymous connection and is currently scaling its global presence and monetization models.