General Manager

Crunch Fitness; United States; On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

401(k) matched

PTO

Free Crunch membership

Continued education opportunities

Job summary

Crunch Fitness is seeking a General Manager for its club in the United States. This role focuses on driving revenue growth, developing a high-performing team, and executing operational excellence. Ideal candidates display proven sales leadership, a passion for fostering team culture, and strong business acumen. The position offers a competitive compensation plan with potential earnings up to $140,000, alongside benefits like 401(k) matching, PTO, and a free Crunch membership.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Prior fitness management experience required.
• Strong business acumen and ownership mentality.

Responsibilities

• Drive Membership Sales by leading and coaching the team.
• Lead, Develop & Motivate Your Team while creating a positive culture.
• Execute Club Operations to ensure a safe environment.
• Ensure top-tier customer service and handle escalated member concerns.
• Monitor performance metrics and drive improvements.

Skills

Sales leadership

Team development

Performance metrics

Customer service

Communication skills

Job description

Job Summary

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales‑driven leader who thrives in a fast‑paced, goal‑oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high‑energy environment that exceeds member expectations.
• Member Experience: Ensure top‑tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look For

• Proven success in sales leadership and hitting aggressive performance targets
• A passion for developing high‑performing teams and creating a winning culture
• A competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead‑by‑example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior fitness management experience required

What We Offer

• A performance‑driven compensation plan (Salary + Bonus) with earning potential up to $140,000 (Avg. $90,000)
• 401(k) matched and PTO
• $1,000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of an aggressive growth story in fitness

Compensation: $50,000.00 – $120,000.00 per year

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.