General Manager

Safe Fleet; Seattle (WA); On-site; USD 150,000 - 210,000; Full time

Job summary

Safe Fleet is seeking a hands-on General Manager for our upfit center in the United States. You will lead overall performance, profitability, and growth, combining operations, sales/business development, and financial management with full P&L responsibility.

Responsibilities span from establishing processes and a high-performing culture to managing projects, vendor relations, and pricing strategies. A strong sales background and leadership experience are essential to drive KPIs and customer

Qualifications

• Experience in automotive, upfitting, fabrication, or related industry preferred.
• Strong background in sales and business development.
• Proven leadership or general management experience.
• Strong financial acumen (P&L, margins, cost control).
• Ability to work independently and build structure from the ground up.
• Strong organizational and problem-solving skills.
• Valid driver’s license.

Responsibilities

• Full responsibility for the performance, growth, and profitability of the upfit center.
• Establish and implement operational and sales processes.
• Create a high-performance, customer-focused shop culture.
• Monitor and drive key business KPIs (sales, margins, efficiency, customer satisfaction).
• Oversee all upfit projects from intake to completion.
• Ensure quality control, safety standards, and efficient workflow processes.
• Manage scheduling, logistics, suppliers, and external vendors.
• Build and scale operational systems as the business grows.
• Generate, manage, and close new business (fleet, commercial, and retail customers).
• Develop and maintain strong customer relationships.
• Prepare quotes, proposals, and pricing strategies.
• Identify and pursue new market opportunities and partnerships.
• Build a sustainable sales pipeline and repeat business base.
• Full responsibility for upfit center financial performance and profitability.
• Manage pricing, margins, and cost control.
• Track revenue, expenses, and overall P&L performance.
• Approve job costing and ensure profitability targets are met.
• Report on financial and operational performance regularly.

Skills

Leadership

Sales & business development

Financial acumen

P&L management

Operations management

Strategic planning

Team leadership

Cross-functional collaboration

Job description

About The Position

Overview of the role: We are seeking a hands‑on General Manager for our upfit center. This role is responsible for the overall leadership, performance, and profitability of the facility, combining operations, sales/business development, and financial management (including full P&L responsibility).

Responsibilities

Overall Leadership & Performance

• Full responsibility for the performance, growth, and profitability of the upfit center
• Establish and implement operational and sales processes
• Create a high‑performance, customer‑focused shop culture
• Monitor and drive key business KPIs (sales, margins, efficiency, customer satisfaction)

Operations Management

• Oversee all upfit projects from intake to completion
• Ensure quality control, safety standards, and efficient workflow processes
• Manage scheduling, logistics, suppliers, and external vendors
• Build and scale operational systems as the business grows

Sales & Business Development

• Generate, manage, and close new business (fleet, commercial, and retail customers)
• Develop and maintain strong customer relationships
• Prepare quotes, proposals, and pricing strategies
• Identify and pursue new market opportunities and partnerships
• Build a sustainable sales pipeline and repeat business base

Financial Management (P&L Ownership)

• Full responsibility for upfit center financial performance and profitability
• Manage pricing, margins, and cost control
• Track revenue, expenses, and overall P&L performance
• Approve job costing and ensure profitability targets are met
• Report on financial and operational performance regularly

Requirements

• Experience in automotive, upfitting, fabrication, or related industry preferred
• Strong background in sales and business development
• Proven leadership or general management experience
• Strong financial acumen (P&L, margins, cost control)
• Ability to work independently and build structure from the ground up
• Strong organizational and problem‑solving skills
• Valid driver’s license

Candidates for this position must be legally entitled to work in the US, hold a valid Passport for entry into Canada, and will be required to show proof as such. Ranger Design does not sponsor work permit applications.

All requests will be treated confidentially.