General Manager

Grand Fitness

Richmond (VA)

On-site

USD 46,800 - 57,200

Full time

14 days+

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Job summary

A leading fitness franchise in Virginia seeks a General Manager to drive sales, team development, and maintain operational excellence. This full-time role requires strong leadership and problem-solving skills to deliver a welcoming and high-quality fitness experience for members. Compensation is set at $52,000 annually with opportunities for team growth and engagement in marketing initiatives.

Qualifications

Strong leadership skills to manage and develop a team.
Ability to drive sales and membership growth.
Proficiency in operational processes and marketing promotions.

Responsibilities

Foster a welcoming atmosphere for members and guests.
Delegate responsibilities and enforce policies.
Drive membership growth through engagement.

Skills

Leadership

Problem-solving

Decision-making

Customer service

Sales growth

Tools

DataTrak

Job description

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Grand Fitness Partners (GFP) is a leading Planet Fitness franchise, operating 90+ locations across South Florida, California, Northern New Jersey (including Pennsylvania), and Virginia, serving over 600K members.

Focused on health and wellness, GFP delivers high-quality, accessible fitness experiences in a welcoming and non-intimidating environment.

The General Manager (GM) is responsible for driving sales, membership growth, and team development within their club. This role requires strong leadership, problem-solving, and decision-making skills to maintain operational excellence and uphold Planet Fitness standards.

The GM will execute marketing promotions, operational processes, and initiatives to achieve club service, development, and business objectives. Success in this role requires agility, a results-driven mindset, and the ability to respond proactively to dynamic business needs.

Key Responsibilities

Foster a welcoming atmosphere for all members, prospective members, and guests while ensuring staff uphold superior customer service standards.
Delegate responsibilities to staff and enforce all Planet Fitness policies and procedures.
Support facilities maintenance and promptly address operational challenges as they arise.
Oversee daily operations to ensure high service and operational standards.
Promote a safe and healthy environment for members and staff.
Drive membership growth and retention through customer engagement and outreach.
Monitor club cleanliness and safety, addressing concerns proactively.
Utilize system technology (DataTrak) for operational efficiency.

Team leadership & Development (25%)

Implement and oversee Individual Development Plans (IDPs) and Performance Improvement Plans (PIPs) for Shift Leaders and team members.
Lead, coach, and develop team members to achieve club goals.
Recruit, onboard, and train high-performing employees.
Reinforce training programs to ensure team competency and service excellence.
Analyze and manage key financial components, including KPI reporting, P&Ls, and budgets.
Develop and oversee scheduling in alignment with labor models to ensure payroll compliance.
Manage operational expenses through accurate inventory management and procurement.
Accurately execute retail transactions and drive sales initiatives.

Marketing (5%)

Partner with Field Marketing Specialists to implement local marketing initiatives.
Plan and execute in-club promotions and special offers to drive growth.

Compensation details: 52000-52000 Yearly Salary

Seniority level