General Manager

How to Be Second; Minneapolis (MN); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

3% IRA Match

Job summary

How to Be Second seeks an Integrator/General Manager to partner with the Visionary CEO and scale a small, EOS-driven organization in Minnesota. You will lead a growing team, own the EOS system, and drive recruitment, coaching, and accountability.

You will collaborate to set Sales targets, own the P&L with support, and guide the organization as it expands from 8 to 25 staff with a strong emphasis on sales execution.

Qualifications

• Experience as Integrator or GM in a small business.
• Familiar with the EOS system and principles.
• Ability to recruit and grow a sales team while staying hands-on.
• Willingness to work in an in-office Minnesota environment.
• Strong leadership with coaching and accountability.

Responsibilities

• Grow the business in partnership with the Visionary (CEO).
• Own the EOS system and Accountability Chart.
• Work with the Visionary to set Sales & Revenue targets.
• Own the P&L with support.
• Talent Acquisition with a focus on sales talent.
• Lead and manage the sales team to achieve targets.
• Train and support the sales team to improve performance.

Skills

EOS experience

Sales leadership

People management

Recruiting

Strategic planning

Job description

How to be Second is actively Matchmaking on behalf of a First in Command.

If you want to work side by side with a natural Visionary to grow a small team with a built foundation (including a sales team, powerful customer list, and the EOS system), has invested into themselves with an Implementer and Coaches, and is ready to work in tandem and grow together with a natural “Second”, this is the opportunity.

Full Time, On Site in Forest Lake, MN

About You

You’re ready to be a true thinking partner, supporting the execution of the plan that the decision making team comes up with, which you are part of.

You’re also inspired to build a small company into something WAY bigger - 10x together does not scare you, it inspires you; but you’re familiar with what building a small company means - you need to be a decision maker supporting recruiting and a growing team… while sweeping the floor. There might be “better uses of your time”, but NOTHING is “Beneath you”.

You’re familiar with sales and have spent plenty of time doing the work, working with sales teams in a small-company environment, and have a LOT of energy for coaching and holding others accountable. You know developing a scorecard is needed, but some of your specialties are having the conversations with people on the team to solve where they’re stuck, to think creatively together, and to drive performance without just “cracking a whip”.

You’ve been an Integrator or General Manager of a small business before, and are familiar with the EOS system and principles, maybe even worked with coaches or Implementers who know the system and can vouch for you.

You are dedicated to your own personal and professional development (one of our core values) and you maintain or are planning to get a professional peer group and coach - this is part of how you move in the world.

At the end of the day, everything you do is in service to the team, aligning, energizing, and supporting the people you’re surrounded by so you can accomplish the mission and vision together.

About Us

Our mission is to provide the best services and practices for our customers, carriers, and employees so that we can all grow together. We are committed to creating a professional, positive, and transparent environment where people are supported, challenged, and given the opportunity to develop to their fullest potential.

We believe exceptional service starts on the inside, building a team that takes pride in their work, show up as true team players, hold a high standard, and stay accountable. We operate with a growth mindset, continuously improving our processes, systems, leadership… and ourselves, so the business can scale without losing what makes it special.

Our leadership philosophy is service‑first. Leaders exist to create clarity, remove obstacles, and support the team in doing their best work. We value stewardship, structure over chaos, and long‑term strength over short‑term wins. Transparency and follow‑through are non‑negotiable.

We’re local to the Twin Cities and our culture is to be primarily In Office.

Our Core Values/beliefs are

• Team Player - Help First, lead by example.
• Pride in our work - Do the right thing, always.
• Accountability - Do what you say, for yourself and others.
• Growth Mindset - Always growing, professionally and personally.
• Transparency - Open and Honest.

What is the role?

As a small team, we all wear several hats.

Your title will be “Integrator”, as defined in the EOS system, and the role is expected to live as a General Manager / Sales Manager.

Your accountabilities will be:

• Work hand in hand with the Visionary (CEO) to grow the business
• EOS Liaison / Own the System
• Work with Visionary to set Sales & Revenue targets
• Own the P&L (With support)
• All Depts report to you (with support)
• Talent Acquisition (Special focus on sales talent)
• LMA Direct reports (Lead, Manage, Hold Accountable)
• Train & Support Sales Team to achieve Sales Target

As a company running on the EOS system, we are actively working with an EOS Implementer and our V/TO and Accountability Chart will be available for review to the right fit candidate

Compensation

Starting Total Compensation Package of $110-140k based on experience

Also includes both Short and Long term incentives tied to sales team performance and overall revenue targets

Benefits include Health Insurance and 3% IRA Match

Comp increases YoY are expected with our success from having you in the role.

What you will achieve

The firm is currently 8 Staff with fractional and contract support, looking to grow to 25 FTE and fractional/contract support in the next 36 months.

In the First 30 Days

You will have established your weekly same page rhythm with the Visionary, and separately the L10 cadence for EOS fitness.

You will be up to speed on all the org’s products, margin targets, proven process, V/TO, and software/tech systems at a high level.

Together with the Visionary, you will have re-established a weekly scorecard for company execution, including the sales team.

You will have met the whole team and established 1-1 relationships with them, including setting up a schedule of regular 1-1s.

You will have established your regular coaching schedule for yourself (Currently provided by the org)

You will have taken accountability for some things required in daily operations and the selling cadence.

In the First 90 Days

You will set new 90 day rocks with the team during quarterly planning

You will have familiarity with the entire team and understand your focus for the next 90 days. You will run the weekly L10 including prepping Scorecards and supporting IDSing

You will be the primary POC for all new questions around new logo acquisition, including our target prospect list

You will be meeting with everyone on the Sales team on a regular basis to drive performance and accountability

You will have freed the Visionary from at least 1 full day of work on their calendar, to be focused on growth opportunities

In the First 6 Months

You will be “Running the system”, and the team will know that, and be cool with it, because they know you

Have taken full accountability of the Sales team, and split the rest of the accountabilities with the Visionary (CEO) and/or fractional supports

Supported the Visionary in adding at least two rockstar sales people to the team

Everyone on the team is hitting their weekly scorecard numbers

Set up either level-up or transition plans for each person in the team

Visionary has 2 businesses day per week to be focused on growth opportunities