General Manager

V20 Recruiting & Consulting

Michigan

On-site

USD 100,000 - 115,000

Full time

14 days+

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Benefits offered by this job

Long-term job stability

Paid time off (PTO)

Travel opportunities

Training and certification programs

Career advancement opportunities

Medical insurance

401(k)

Vision insurance

Job summary

A respected marine dealership in Michigan, represented by a consulting firm, is seeking a General Manager. This role encompasses overseeing full dealership operations, driving sales, and fostering a high-performance culture. The ideal candidate will have a minimum of 5 years in sales or dealership management and a coaching-oriented leadership style. Competitive compensation, including a base salary of $100,000 to $115,000, along with benefits like medical insurance and 401(k), is offered. Travel opportunities and a supportive work environment are highlights of the position.

Qualifications

Minimum 5 years of experience in sales or dealership management (marine experience preferred).
Transformational, coaching-oriented leadership style focused on developing people and improving performance.
Self-motivated, organized, and results-driven.

Responsibilities

Lead all dealership operations, including sales, service, yard, and administrative teams.
Create a supportive, high-energy environment that attracts, develops, and retains top talent.
Promote a customer-first mindset and build long-term client relationships.

Skills

Sales Management

Coaching

Communication Skills

Organizational Skills

CRM Systems

Customer Relationship Management

Job description

1 day ago Be among the first 25 applicants

V20 Recruiting & Consulting provided pay range

This range is provided by V20 Recruiting & Consulting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $115,000.00/yr

Additional compensation types

Annual Bonus and Commission

Direct message the job poster from V20 Recruiting & Consulting

Strategic Business Development Executive Consultant & Recruiter

Our Client

Our client is a well-established, customer-focused marine dealership offering new and pre-owned boats, certified service, storage, accessories, and a knowledgeable team dedicated to delivering a first-class boating experience. They maintain a strong reputation for stability, high customer satisfaction, and a welcoming workplace culture. Known for representing leading brands and supporting a loyal boating community, the dealership provides a unique environment where employees can grow professionally while contributing to a customer‑centric marine operation.

The Opportunity

Our client is seeking an experienced, high-performing General Manager to oversee full dealership operations—including sales, service, yard, and administrative functions. This leader will drive operational efficiency, elevate team culture, and ensure a consistently exceptional customer experience. The GM will develop employees, manage inventory, strengthen internal communication, and guide both personal and company performance goals. This position is ideal for a transformational leader who enjoys coaching teams, building capability, and fostering meaningful customer relationships within a dynamic marine environment.

Benefits

Long-term job stability with a reputable dealership
Paid time off (PTO)
Travel opportunities for boat shows and manufacturer events
Training and certification programs
Professional interaction across the marine industry
Career advancement opportunities within a growing organization
Competitive compensation plan

Duties and Responsibilities

Lead all dealership operations, including sales, service, yard, and administrative teams.
Lead, coach, and inspire the sales team to exceed sales goals, budgets, and customer experience targets.
Create a supportive, high-energy environment that attracts, develops, and retains top talent.
Improve operational efficiency across all departments through structured processes and strong leadership.
Set clear expectations, track performance, and provide routine feedback to drive accountability.
Develop and lead ongoing sales and product training to support customer excellence and team development.
Foster open communication and collaboration across Sales, Service, Parts, F&I, and Yard teams.
Manage inventory accuracy and assist with ordering to maintain proper product availability.
Promote a customer-first mindset and build long-term client relationships.
Work closely with ownership to ensure alignment with strategic goals and store performance.
Ensure successful attendance and execution of major boat shows (January–April).

Qualifications

Minimum 5 years of experience in sales or dealership management (marine experience preferred).
Transformational, coaching-oriented leadership style—focused on developing people and improving performance.
Excellent verbal and written communication skills.
Self-motivated, organized, and results-driven.
Tech-savvy with CRM experience and an understanding of sales metrics.
Ability to travel for boat shows and manufacturer events (3–5 days at a time).
Onsite position, standard schedule includes weekdays, Saturdays, and Sundays during show season.

Seniority level