General Manager

Broad River Retail; Four Oaks (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision, and life保险

Paid time off

401K matching

Employee discount (40%)

Job summary

Broad River Retail is seeking a hands-on Retail Sales Leader to drive results and manage a team of 10+ Home Furnishing Consultants. You will coach, hire, and execute key sales strategies while ensuring consistent processes and outstanding customer experiences.

In this in-store role, you will oversee showroom standards, hit weekly targets, and maximize performance through coaching and process improvements. You are energetic, accountable, and passionate about retail leadership.

Qualifications

• Experience leading a retail sales team in a multi-store environment.
• Proven track record of achieving sales targets and enhancing customer experience.
• Ability to coach, hire, and implement sales processes across locations.

Responsibilities

• Lead sales activities and initiatives across stores.
• Coach and manage a team of 10+ consultants.
• Ensure consistency in processes, pricing, and showroom standards.
• Recruit, hire, and retain top talent for the team.
• Drive revenue, customer satisfaction, and sales per guest metrics.

Skills

Sales leadership

Coaching

Hiring & recruiting

Customer experience

Job description

CULTURE SNAPSHOT

Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’. At Broad River, we call all our employees “Memory Makers.” We do this because we know everyone who works for our Company has the power to make positive memories not only for our Guests, but also for their families, co-workers, and communities.

CULTURE SNAPSHOT

Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’. At Broad River, we call all our employees “Memory Makers.” We do this because we know everyone who works for our Company has the power to make positive memories not only for our Guests, but also for their families, co-workers, and communities.

We take pride in training and developing our teams so that they can provide a premier customer experience to every Guest. Our Memory Makers are the driving force that has led us to being the largest and fastest-growing Ashley licensee in the U.S. and landing us on the Top Places to Work list two years in a row in our industry.

AT A GLANCE

The General Manager reports directly to the Multi-Unit leader for their area and is part of the Retail Performance. We’re seeking a hands‑on Retail Sales Leader to drive results, lead a team of 10+ consultants, and uphold high standards in sales performance, customer experience, and showroom operations. This role involves coaching, hiring, and executing key sales strategies while ensuring consistency in processes and exceeding customer expectations. Ideal candidates are energetic, accountable, and passionate about retail leadership.

DAY IN THE LIFE AS THIS MEMORY MAKER

• Champions our Mission, Values, and Customer Beliefs
• Leads all sales activities and initiatives
• Oversees the consistent implementation of processes and policy standards across stores
• Own and drive sales performance in a retail location with 10+ Home Furnishing Consultants
• Recruiting, hiring, and retaining top talent
• Be a hands‑on, energetic sales leader with a passion for retail
• Instruct, demonstrate, practice, and validate a clearly defined sales process with your direct team
• Organize multiple competing priorities while meeting deadlines
• Maintain the highest standards of personal and professional conduct
• Maximize your own potential through continual self‑improvement and accountability
• Focus on our customers’ needs and strive to exceed their expectations
• Recognize others’ values and work together in a respectful manner
• Seek efficiency through improving processes and technology
• Be accountable to hit the following numbers each week: Revenue to Budget, Sleep Budget, Diamond Care (Furniture Protection), and Sales Per Guest
• Supervises showroom appearance standards from general cleanliness and tidiness to complete and accurate price tagging
• Participates in call to review store results (relative to goals) m‑t‑d for Sales per Traffic Up and other measurements such as Staffing Levels, Marketing Feedback, and Sales Successes and Opportunities

WORKPLACE ENVIRONMENT

• This is an in‑store position that is primarily performed on the sales floor and customer facing.
• Physical requirements such as extended and frequent periods of standing and walking, moving, and lifting may be required.
• Candidates must be able to perform the essential physical requirements to accommodate the functions of this job.

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

Memory Maker Perks & Benefits

• Salary is based on numerous factors, including experience, knowledge and skill.
• Performance based bonus potential.
• Medical, dental, vision, and life insurance options
• Paid time off and 401K matching contribution
• Employee discount (40%) at BRR locations
• Internal Opportunities for career growth and advancement

OUR COMMITMENT TO YOU

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.