General Manager

Broad River Retail; Fayetteville (NC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Performance based bonus potential

Medical, dental, vision, and life insurance options

Paid time off and 401K matching contribution

Employee discount at BRR locations

Internal opportunities for career growth

Job summary

Broad River Retail is seeking a General Manager for its Fayetteville location. This hands-on leader will drive sales, oversee showroom operations, and manage a team of over 10 consultants. Responsibilities include coaching, hiring, and ensuring high standards in customer service and sales performance. Candidates should have at least 5 years of experience in furniture sales management, with strong leadership and communication skills. Benefits include a performance-based bonus, medical and retirement options, and an employee discount.

Qualifications

• Minimum 5 years of experience in furniture sales management including general management.
• Proven success in high-volume, commission-based retail environments.
• Strong leadership skills managing teams of 10+ associates.

Responsibilities

• Lead a team of 10+ consultants while upholding sales performance standards.
• Recruit, hire, and retain top talent in the retail location.
• Maximize sales performance and exceed customer expectations.

Skills

Leadership skills

Customer service

Sales performance

Time management

Problem-solving

Tools

iPads

Tablets

Job description

Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’. At Broad River, we call all our employees “Memory Makers.” We do this because we know everyone who works for our Company has the power to make positive memories not only for our Guests, but also for their families, co‑workers, and communities.

We take pride in training and developing our teams so that they can provide a premier customer experience to every Guest. Our Memory Makers are the driving force that has led us to being the largest and fastest‑growing Ashley licensee in the U.S. and landing us on the Top Places to Work list two years in a row in our industry.

AT A GLANCE:

The General Manager reports directly to the Multi-Unit leader for their area and is part of the Retail Performance. We're seeking a hands‑on Retail Sales Leader to drive results, lead a team of 10+ consultants, and uphold high standards in sales performance, customer experience, and showroom operations. This role involves coaching, hiring, and executing key sales strategies while ensuring consistency in processes and exceeding customer expectations. Ideal candidates are energetic, accountable, and passionate about retail leadership.

DAY IN THE LIFE AS THIS MEMORY MAKER:

• Champions our Mission, Values, and Customer Beliefs
• Leads all sales activities and initiatives
• Oversees the consistent implementation of processes and policy standards across stores
• Own and drive sales performance in a retail location with 10+ Home Furnishing Consultants
• Recruiting, hiring, and retaining top talent
• Be a hands‑on, energetic sales leader with a passion for retail
• Instruct, demonstrate, practice, and validate a clearly defined sales process with your direct team
• Organize multiple competing priorities while meeting deadlines
• Maintain the highest standards of personal and professional conduct
• Maximize your own potential through continual self‑improvement and accountability
• Focus on our customers’ needs and strive to exceed their expectations
• Recognize others’ values and work together in a respectful manner
• Seek efficiency through improving processes and technology
• Be accountable to hit the following numbers each week: Revenue to Budget, Sleep Budget, Diamond Care (Furniture Protection), and Sales Per Guest
• Supervises showroom appearance standards from general cleanliness and tidiness to complete and accurate price tagging
• Participates in call to review store results (relative to goals) m‑t‑d for Sales per Traffic Up and other measurements such as Staffing Levels, Marketing Feedback, and Sales Successes and Opportunities

WORKPLACE ENVIRONMENT:

While performing the duties of this job the employee is:

• This is an in‑store position that is primarily performed on the sales floor and customer‑facing.
• Physical requirements such as extended and frequent periods of standing and walking, moving, and lifting may be required.
• Candidates must be able to perform the essential physical requirements to accommodate the functions of this job.

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

MEMORY MAKER PERKS & BENEFITS:

• Salary is based on numerous factors, including experience, knowledge and skill.
• Performance based bonus potential.
• Medical, dental, vision, and life insurance options
• Paid time off and 401K matching contribution
• Employee discount (40%) at BRR locations
• Internal Opportunities for career growth and advancement

OUR COMMITMENT TO YOU:

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.

WHAT YOU’LL NEED TO SUCCEED:

• Minimum 5 years of experience in furniture sales management, including store‑level general management
• Proven success in high‑volume, fast‑paced, commission‑based retail environments
• Strong leadership background with experience managing teams of 10+ associates
• Excellent interpersonal, communication, and presentation skills
• High level of professionalism and discretion when handling confidential information
• Strong problem‑solving, analytical, and time‑management abilities
• Self‑motivated, quick learner able to manage multiple tasks independently
• Proficient with technology, including iPads, tablets, and basic math skills
• Willingness to work a flexible 40+ hour schedule, including nights and weekends