General Manager

MarineMax; Danvers (MA); On-site; USD 120,000 - 150,000; Full time

Job summary

MarineMax in Danvers, MA seeks a General Manager to oversee sales, service, profitability, and team development across dealership operations. You will lead strategic planning and ensure exceptional customer experiences while driving growth and market share for the MarineMax brand.

The role requires strong leadership, budget management, inventory oversight, and adherence to safety and regulatory standards, with a focus on community engagement and long-term dealership success.

Job description

OVERVIEW

The General Manager is responsible for ensuring successful dealership operations including sales, service, financial profitability, overall Team development as well as increasing community relations and MarineMax market share.

KEY TASKS

• Enthusiastically embrace the MarineMax values and mission statement, effectively conveying these to all Team Members through your example.
• Supervisory responsibilities include: interviewing, hiring, training and developing team members; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Consult with Human Resources to ensure all requirements are met before taking any employment actions.
• Continually “TopGrade” your team, working with Human Resources to manage any necessary changes.
• Assist staff with the sales effort, including explaining features, demonstrating operation of boat, suggesting optional equipment, etc. to customers and prospects.
• Manage deals, adhering to the MarineMax One Price strategy.
• Ensure the MarineMax commission guidelines, as they apply to “One Price”, are adhered to.
• Collaborate, as needed, with your Regional President to avoid any inventory, new or used, becoming “aged”.
• Maintain an acceptable FANS score by ensuring the needs of our customers are met and their expectations are exceeded by delivering and maintaining a quality product.
• Ensure profitability of dealership(s) by maintaining adequate and appropriate staff, financial analysis, managing SG&A, accomplishing sales goals and ensuring customer satisfaction.
• Resolve customer complaints or concerns and explore ways to better serve our customers. Once resolved ensure processes are modified in order to avoid a repeated complaint.
• Analyze financial statement and identify areas for improvement, notify your Regional President of all areas for improvement and make recommendations to realize these improvements.
• Recommend or approve budget, expenditures and appropriations
• Analyze operating and administrative procedures for all departments in an effort to assess and increase efficiency, effectiveness, and productivity.
• Work with Products Department and Regional President to manage inventory.
• Participate in the professional development of your team via leadership and appropriate training programs; implementing relevant training programs for all appropriate Team Members. Utilizing the IDP (Individual Development Plan), and other resources available through the HR Department.
• Attend meetings and contribute to company strategy and policy making as required.
• Assist in establishing annual commitments and forecasting; order products, review production, distribution and invoicing, and improve inventory.
• Coordinate, execute and attend boat shows and other off-site promotional opportunities.
• Strategic planning of marketing efforts to maximize market share results.
• Oversee facility management and all compliance issues with local, state and national regulatory agencies i.e. OSHA, EPA.
• Promote and fully participate in the MarineMax Safety Program; ensuring a safe workplace free of hazards for all team members.
• Communicate upward the market trends, customer attitudes, competitive intelligence and needs of the sales and service operations.
• Other duties as assigned.

KEY RESULT AREAS

• Profitability of the dealership
• FANS Scores
• Aged Inventory
• Sales Margins
• SG & A
• Leadership, staff training/motivation, and Topgrading
• Safety Records
• Effectively resolve customer issues
• Timeliness and accuracy of paperwork
• Effectiveness of cost controls
• Enhanced customer relations