General Manager

Vireo; Baltimore (MD); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Competitive salary: $75,000–$85,000

Medical, dental, vision, HSA/FSA

401k with 3% employer match

11 PTO days + wellness days

Employee discounts

Job summary

Vireo Health, Inc. in Baltimore is seeking a seasoned Retail General Manager to lead our local dispensary team, manage Patient Care Coordinators, and ensure smooth daily operations while upholding regulatory compliance.

You will build customer relationships, drive sales, monitor inventory and costs, and mentor staff to deliver exceptional service. This role reports to the Head of Market and requires up to 55 hours per week.

Qualifications

• Must have a college degree.
• 3+ years of direct employee management experience.
• 2+ years of leadership in a retail or customer service environment.
• Outstanding customer service skills.
• Excellent communication skills, verbal and written.
• Ability to communicate effectively with team members, patients, and health care providers.
• Maintain and safeguard entrusted confidential information.
• Proficiency with MS Office.
• Ability to work in a fast-paced environment.
• Willingness to learn about cannabis regulations and products.

Responsibilities

• Lead cross-functional retail operations, including sales, customer service, and inventory management.
• Ensure compliance with state and local cannabis regulations.
• Develop and implement sales strategies to drive revenue and customer loyalty.
• Maintain optimal inventory levels and manage replenishment.
• Monitor labor and material costs to maximize profitability.
• Interface with internal and external cannabis supply chain stakeholders.
• Develop and maintain site quality metrics to improve efficiency and satisfaction.
• Use data analysis and reporting tools to assess performance and inform decisions.
• Develop marketing tactics to increase sales.
• Address HR concerns and foster a positive work environment, including training on cannabis regulations.
• Manage and develop the team to improve performance and growth.
• Work up to 55 hours per week, including weekends and nights.

Skills

Customer service

Communication skills

Team leadership

Multitasking

Adaptability

Education

College degree

Tools

MS Office

Job description

Who we are

At Vireo, we’re growing something bigger than a business. With roughly 4,500 team members, over 1 million square feet of cultivation space, and more than 170 dispensaries across 10+ states, we’re one of the fastest-growing platforms in the industry. The best part is that we’re just getting started.

What sets us apart isn’t just our footprint. It’s our people. From cultivation and manufacturing to retail, corporate operations, and our expanding agribusiness ventures, every role here plays a real part in shaping where this industry goes next. We look for people with drive, a positive attitude, and a genuine desire to make a difference and in return, we offer real opportunities to grow, contribute, and make an impact.

We’re also proud to be one of the most diverse and inclusive workplaces in cannabis. Our culture is built on collaboration, respect, and continuous improvement. This shows in how we support each other, engage with our communities, and celebrate wins together.

If you’re ready to turn your passion into a career, we’d love to have you on the team. Let’s grow the future together.

What the role is about

We are seeking an energetic and experienced Retail General Managerto join our growing dynamic team at Green Goods! The General Manager is responsible for managing local dispensary Patient Care Coordinators, communicating with patients, handling customer service issues, assisting the dispensary manager and maintaining an efficient workflow during daily dispensary operations. If you excel at leadership, problem-solving, building relationships with your team and customers, and owning the store as if it's your own- this job is for you! This position will report directly to the Head of Market.

What impact you’ll make

• Manage cross functional team of retail operations, including sales, customer service, and inventory management
• Ensure compliance with all state and local cannabis regulations
• Develop and implement sales strategies to drive revenue through exceeding sales targets and customer loyalty through increased customer retention
• Maintain optimal inventory levels and manage replenishment to ensure product availability
• Monitor labor and material costs to maximize profitability
• Interface with internal and external stakeholders within the cannabis supply chain
• Develop and maintain site quality metrics to improve operational efficiency and customer satisfaction
• Utilize data analysis and reporting tools to assess performance and drive decision-making
• Develop marketing tactics for increasing sales
• Address HR concerns, foster a positive work environment, and ensure employee training on cannabis regulations and products
• Manage, support, and develop your team to work effectively, increase performance, and grow in their role
• You are expected to work up to 55 hours a week (including weekends & nights) to successfully manage the retail operations of this store

What you’ve accomplished

• Must have a college degree
• 3+ years of direct employee management experience
• 2+ years of leadership in a retail or customer service environment
• Outstanding customer service skills
• Ability to communicate effectively with team members, patients, and health care providers
• Passionate about, and willingness to become knowledgeable about medical cannabis
• Maintain and safeguard entrusted confidential information
• Ability to understand, support, and implement community and organizational policies/procedures, along with government regulations
• Proficiency with MS Office
• Excellent communication skills, verbal and written
• Ability to work in a team environment, as well as independently
• Ability to handle multiple tasks simultaneously
• Ability to work in a fast-paced environment
• Adaptable to change in the work environment

What we offer

• Compensation: $75,000-85,000 base salary plus performance-based bonus incentive opportunities
• Competitive benefits offered: Medical, dental, vision, HSA/FSA Dependent Care, life that begin on the first of the month after you start
• 401k program with a 3% employer match after six months of employment
• 11 days of accrued PTO in addition to two wellness days & volunteer hours in your first year

Why Choose Vireo?

Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.

A Growing Industry

Work at the leading tech company in the cannabis industry and help shape the future

Passionate Culture

Join a team that truly cares about the plant, the people, and the purpose behind what we do

Employee Perks

Enjoy competitive pay and benefits, paid time off and employee discounts

Making an Impact

We’re committed to education, sustainability, and giving back to the communities we serve.

Vireo Health, Inc. isan equal opportunity employer, and all qualified applicants will receive consideration for employmentwithout regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com