General Manager (Future Opportunities!)

Vireo; Denver (CO); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Competitive pay & benefits

Paid time off (PTO)

Employee discounts

Job summary

Vireo Health of Rocky Mountain in Colorado is seeking a General Manager to lead a Denver-area dispensary, ensuring regulatory compliance, effective inventory control, and superior customer experiences across our brands such as LivWell and Starbuds.

You will drive a high-performing team, manage budgets, optimize sales, and collaborate with internal partners to deliver consistent, compliant service while maintaining a culture of excellence.

Qualifications

• Bachelor's degree in business or related field required.
• Minimum 5 years of experience in a retail management position.
• Experience in cannabis retail preferred.
• Must be at least 21 years of age.
• Demonstrated skills in people management and development.
• Strong customer service skills including supervising retail associates and handling invoices and cash.
• Proficiency with business technologies and software including HR systems, timekeeping, POS, and MS Office.

Responsibilities

• Oversee all dispensary operations with strategic direction.
• Ensure compliance with state and local cannabis regulations.
• Manage inventory and merchandising for optimal product availability and store aesthetics.
• Develop staff schedules and ensure exceptional customer service.
• Monitor sales performance and implement strategies to meet targets.
• Coordinate with internal teams to align on budgets and financial goals.

Skills

Leadership

Retail Management

Customer Service

People Management

Communication

Cash Handling

POS Systems

Microsoft Office

Education

Bachelor's degree in business or related field

Tools

HR systems

Time clocks

POS systems

Microsoft Office

Job description

Ready to lead the future of retail in one of the world's most iconic cannabis markets? At Vireo, we aren't just operating dispensaries—we’re setting the standard for what modern cannabis retail looks like. Across the Denver metro area and throughout Colorado, our premier family of retail brands—including LivWell, Starbuds, Everyday Weed, and Emerald Fields—delivers high-quality products, unmatched customer experiences, and vibrant store cultures to communities every day. Whether it's a bustling high-volume shop, a high-touch boutique experience, or a value-driven neighborhood favorite, our stores are powered by passionate leaders who know how to build strong teams, drive operational excellence, and keep customers coming back.

As our footprint continues to scale across Colorado, we are proactively building our pipeline for dynamic, high-performing General Managers ready to step into existing locations and new store openings. If you are an experienced retail leader who thrives in a fast-paced environment, loves developing top-tier talent, and wants to own store performance as if it were your own business, we want to connect with you.

Who we are

Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail excellence, cultivation quality, and strategic brand partnerships across our markets. We are an organization committed to delivering an exceptional customer experience while driving disciplined, sustainable growth.

Guided by our HEART values — Hard Work (Hustle), Excellence, Attitude, Respect, and Teamwork — we operate with accountability, collaboration, and a shared commitment to performance. As we continue to scale, we are building a high-performing team ready to execute and lead in a competitive environment.

What we offer

• Compensation: $65,000.00 - $75,000.00 per year
• Benefits Offered: Medical, Dental, Vision, STD, LTD, HSA, FSA, Dependent Care, Voluntary Life, EAP, 401(k) Match

*As a tipped industry, tips are and can be variable as a result of many factors, including shift availability, schedule, full-time/part-time status, hours of operations, weekends/nights, and specific dispensary. Our wage range is a realistic representation of the overall earnings opportunity when joining the Vireo Health of Rocky Mountain team, which includes prominent banners such as Star Buds, LivWell, and EveryDay Weed.

What the role is about

As the General Manager, you will be responsible for overseeing all aspects of our dispensary operations. Your leadership and strategic direction will be pivotal in ensuring compliance with regulations, optimizing inventory management, achieving sales goals, and fostering a culture of excellence within the team. Your collaborative spirit will be essential as you work closely with individuals across the company to achieve common goals.

What impact you’ll make

Operational Leadership (40%)

• Provide strategic direction and leadership to the dispensary team
• Ensure daily operations exceed performance metrics and customer expectations
• Oversee product merchandising and ensure an attractive and organized store layout
• Develop and implement staff schedules to meet business needs and ensure excellent customer service
• Monitor and improve supply chain logistics to optimize product availability and reduce stockouts

Compliance Management (30%)

• Ensure strict adherence to all state and local cannabis regulations
• Develop and maintain robust compliance protocols, including record-keeping
• Coordinate and oversee internal and external audits, implementing corrective actions as needed
• Stay updated on evolving cannabis laws and ensure staff compliance with changes

Team Development and Financial Management (30%)

• Train and mentor staff to cultivate a culture of professionalism and expertise
• Conduct regular performance evaluations, offering constructive feedback for growth
• Implement training programs to keep staff informed about products and regulations
• Foster a motivated, high-performance team focused on customer satisfaction
• Develop and manage the dispensary's budget, analyzing revenue and expense
• Monitor and report on key financial performance indicators

Please note that the percentage allocations are a general estimate and may vary based on business needs and priorities. Additional duties may be required as needed to support overall operations.

What you’ve accomplished

• A bachelor's degree in business or a related field
• A minimum of 5 years of experience in a retail management position
• Proven experience in retail management, preferably in the cannabis industry
• Must be at least 21 years of age
• Demonstrated skills in people management and development
• Strong customer service expertise, including supervising retail associates and experience in handling invoices and cash
• Possess professionalism, punctuality, trustworthiness, and excellent interpersonal and communication skills
• Proficiency with various business technologies, hardware, and software, including HR systems for timesheet management, time clocks, POS systems, and the Microsoft Office suite, is expected

Working Conditions (Schedule, Environment, Travel)

• Ability to lift 25 lbs. or more multiple times per day
• Stores are open 7 days a week from 8:00 am – 11:45 pm (varying by location), nights, weekends & holidays
• The schedule will vary depending on the needs of the business
• Ability to obtain and maintain an active Marijuana Enforcement Division (MED) badge in the state of Colorado

Why Choose Vireo?

Life's too short to work somewhere that doesn't ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.

At Vireo Health, we're pioneering the future of cannabis with a team that's as dynamic as the industry itself. Here, you'll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.

Whether you're cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you'll be part of something bigger. If you're looking for a career that’s exciting, meaningful, and full of growth, let's build the future of cannabis together.

A Growing Industry:

Work at the leading tech company in the cannabis industry and help shape the future

Passionate Culture:

Join a team that truly cares about the plant, the people, and the purpose behind what we do

Employee Perks:

Enjoy competitive pay and benefits, paid time off and employee discounts

Making an Impact:

We're committed to education, sustainability, and giving back to the communities we serve.

EEO Statement

Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com