General Manager
Sonsray Inc.
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Benefits offered by this job
Job summary
Sonsray Inc. in Bakersfield, CA is seeking a General Manager to oversee all operations of the Agriculture dealership, including sales, service, parts, and store profitability.
This leadership role drives market growth, strengthens customer relationships, and ensures best-in-class service across departments within the agricultural equipment sector. The ideal candidate has extensive leadership experience in multi-division dealership environments, with a proven ability to grow revenue, manage
Qualifications
- Minimum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within an agricultural, construction, or equipment dealership environment.
- Strong business development and market growth experience with measurable results.
- Demonstrated success recruiting, developing, and leading high-performing teams.
- Solid understanding of financial metrics, forecasting, and P&L management.
- Excellent relationship-building, communication, and customer service skills.
- Strong problem-solving skills and the ability to make confident, data-driven decisions.
- Proficient in standard business applications (Microsoft Office, Google Workspace, CRM systems).
- Must be at least 21 years of age.
- Valid driver’s license required for company driving purposes.
- Willingness to travel to customer sites, industry events, and other store locations as needed.
Responsibilities
- Lead the Parts & Service Managers and Sales Department in a collaborative, high-performance environment.
- Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
- Recruit, mentor, and develop employees to support long-term departmental and company success.
- Monitor store performance metrics and implement corrective action plans when necessary.
- Drive business growth by identifying new opportunities and increasing market penetration within the agricultural equipment market.
- Strengthen service and parts operations to enhance customer satisfaction, retention, and operational efficiency.
- Build, support, and grow the new and used equipment sales department to expand overall market share.
- Maintain and grow relationships with key accounts, growers, and agricultural customers through regular visits and engagement.
- Manage full P&L responsibilities for the dealership and drive profitability across all departments.
- Develop and manage budgets, forecasts, and financial performance metrics.
- Review customer receivables and ensure compliance with company accounts receivable and collection policies.
- Maintain positive, professional relationships with internal teams, other store locations, manufacturers, and vendor partners.
- Ensure all company policies, procedures, and safety regulations are followed consistently.
- Comply with all equipment and safety regulations and operate vehicles within prescribed limits.
- Perform other duties as assigned to support dealership goals.
Skills
Tools
Job description
Sonsray employs over 500 people nationwide. We hire for character first and teach the trade, so most of our team has been here longer than most companies have been in business.
We are proud to be an official corporate partner of the U.S. Army Partnership for Your Success (PaYS) program. This strategic initiative allows us to invest directly in America's service members. Through this partnership, we reconnect our business with the local military community and build a direct talent pipeline from the Armed Forces straight to our team. We don't just thank veterans for their service - we actively recruit, hire, and empower them.
Veterans bring unmatched work ethic, integrity, and drug-free reliability to the commercial workforce. By opening our doors to these highly trained individuals, we strengthen our business infrastructure while honoring the sacrifices made by the men and women of our military.
Transitioning from military service to a civilian career can be challenging. We bridge that gap by offering actionable opportunities, security, and a clear path forward.
- Guaranteed Job Interviews: Every PaYS Soldier who selects our company is guaranteed a formal interview for open roles upon finishing their service.
- Direct Pipeline: We match Military Occupational Specialties (MOS) with our specific technical, mechanical, operational, and leadership needs.
- Skills Translation: We value military capabilities like discipline, team mechanics, and high-pressure problem solving, recognizing how they translate to corporate success.
- Veteran Support Network: We provide a workplace culture that understands military values, ensuring veterans feel supported from day one.
At Sonsray, we're more than a dealership — we're industry leaders dedicated to keeping businesses moving. Serving construction, transportation, and agricultural sectors, we deliver top-tier equipment, exceptional service, and solutions that drive real results.
Our offerings span equipment sales, rentals, parts, maintenance, and repairs — everything your operation needs to stay efficient. With a growing team of 500+ employees across 33+ locations in 9 states, we've built a dynamic environment that rewards growth, innovation, and performance.
Whether you're launching your career or ready to take it further, Sonsray is where you make an impact.
From a single dealership to a coast-to-coast team of 500+. See how Sonsray became a force in machinery, fleet services, and rental & leasing.
Act with uncompromising honesty and compassion in all that we do. Create results we feel proud of.
Committed to moving mountains with the power of teamwork. Tackle each project with energy and excellence.
Enrich and strengthen our local communities. Practice self-awareness, and strive to create a diverse and inclusive workplace.
Support our customers with superior resources and industry knowledge. Earn the respect of our customers with personalized, high quality service.
Value and develop our employees' diverse talents. We celebrate initiative and leadership both at home, and in our partnerships.
Hover or tap a card to see what comes with being part of the Sonsray family.
- Affordable Medical with PPO + HSA options that decrease with years of service.
- Dental, Vision & Life insurance free of charge.
- 401K with competitive Sonsray contributions and 80 hours of annual vacation that grows with your tenure.
Hover or tap to learn more
- Uniforms provided annually
- Annual Boot Voucher worth $125.00
- Factory-certified training at no cost
- On-the-job mentorship with Master Level Technicians
- Tool Program for Apprentice Technicians.
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- Birthday Meal on Sonsray
- One paid day off for community volunteer work annually
- Annual Holiday Party with airfare and hotel covered for you and your +1
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- Open door policy with an active owner and management team
- Privately owned and operated — we're growing and we encourage you to grow with us
- All decisions come from the heart, not a boardroom
See current openings across Sonsray Machinery, Sonsray Fleet Services, and Sonsray Rental & Leasing.
Job Title: General Manager
Location: Bakersfield, CA
Job Type: Full-Time
Salary Range: $105k to $115k depending on experience plus bonus
Job Description:
The General Manager oversees all operations of the Agriculture dealership, including sales, service, parts, new equipment sales, store performance, and overall profitability. This leader drives market growth, strengthens customer relationships, and ensures the dealership delivers best-in-class service across all departments within the agricultural equipment sector.
Essential Duties and Responsibilities:
Leadership & Operations
- Lead the Parts & Service Managers and Sales Department in a collaborative, high-performance environment.
- Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
- Recruit, mentor, and develop employees to support long-term departmental and company success.
- Monitor store performance metrics and implement corrective action plans when necessary.
Sales, Service & Market Growth
- Drive business growth by identifying new opportunities and increasing market penetration within the agricultural equipment market.
- Strengthen service and parts operations to enhance customer satisfaction, retention, and operational efficiency
- Build, support, and grow the new and used equipment sales department to expand overall market share.
- Maintain and grow relationships with key accounts, growers, and agricultural customers through regular visits and engagement.
- Manage full P&L responsibilities for the dealership and drive profitability across all departments.
- Develop and manage budgets, forecasts, and financial performance metrics.
- Review customer receivables and ensure compliance with company accounts receivable and collection policies.
- Maintain positive, professional relationships with internal teams, other store locations, manufacturers, and vendor partners.
- Ensure all company policies, procedures, and safety regulations are followed consistently.
- Comply with all equipment and safety regulations and operate vehicles within prescribed limits.
- Perform other duties as assigned to support dealership goals.
Requirements:
- Miminum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within an agricultural, construction, or equipment dealership environment.
- Strong business development and market growth experience with measurable results.
- Demonstrated success recruiting, developing, and leading high-performing teams.
- Solid understanding of financial metrics, forecasting, and P&L management.
- Excellent relationship-building, communication, and customer service skills.
- Strong problem-solving skills and the ability to make confident, data-driven decisions.
- Proficient in standard business applications (Microsoft Office, Google Workspace, CRM systems).
- Must be at least 21 years of age.
- Valid driver’s license required for company driving purposes.
- Willingness to travel to customer sites, industry events, and other store locations as needed.
About Sonsray:
Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment.
Why work here?
At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork. This is what we offer our team members:
- Medical coverage (PPO + HSA options)
- Dental, Vision, and Life insurance provided at no cost
- 401K with competitive employer contributions
- 80 hours of annual vacation, increasing with years of service
- Uniforms provided annually
- Annual boot voucher of $125.00
- One full paid day off annually for community volunteer work
- Birthday meal provided by Sonsray
- Privately owned and operated, with decisions made based on core values rather than corporate directives
- Annual Holiday Party, including covered airfare and hotel for employees and a guest
- Emphasis on company growth and employee development
- Open-door policy, fostering a collaborative environment with active owner and management involvement
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