GenAI Creative Specialist for Mobile Game Ads

Integration International Inc.; California; Hybrid; USD 80,000 - 120,000; Full time

Job summary

Integration International Inc. is seeking a GenAI Creative Specialist to scale high-volume, performance-driven mobile game advertising assets using Generative AI.

The role focuses on hands-on production of short-form video and static creatives, using Runway and other AI tools, with a focus on fast iteration and structured prompting frameworks. You will collaborate with user acquisition and performance marketing to test hooks, visuals, and variations that drive CTR, CPI, IPM, and ROAS, while

Qualifications

• 1+ year of hands-on experience with Generative AI tools in a professional or production environment.
• 1+ year of experience creating marketing creatives.
• 3+ years of creative production/post-production experience in motion graphics, video editing, design, or content creation.
• Hands-on experience with Runway, After Effects, CapCut, Photoshop, or similar platforms.
• Experience creating short-form video and static marketing assets.
• Strong understanding of Generative AI creative workflows and prompt engineering.
• Ability to create and maintain reusable prompt structures, seeds, and style/model configurations.
• Ability to work with multiple Generative AI platforms and understand when to use different tools.
• Understanding of performance marketing metrics including CTR, CPI, IPM, and ROAS.
• Ability to work in a fast-paced, high-volume creative testing environment.
• Strong organizational skills with asset versioning, file naming, exports, and handoff-ready files.
• Familiarity with ticketing/project management systems such as Asana or Jira.
• Strong portfolio or reel demonstrating Generative AI content integrated into finished creative work.

Responsibilities

• Generative AI Creative Production: Create text-to-video, image-to-video, and text-to-image content using Generative AI tools.
• Produce short-form video advertisements, typically 6–30 seconds, primarily using Runway or similar platforms.
• Create static advertisements and creative variations for testing.
• Develop structured variations across hooks, pacing, visuals, characters, and creative styles.
• Translate creative briefs and marketing concepts into mobile-first advertising assets.
• Iterate creative based on performance metrics such as CTR, CPI, IPM, and ROAS.
• Creative Frameworks & Workflow Optimization: Develop reusable prompt frameworks covering hook styles, visual treatments, camera language, pacing, character consistency, and creative styles.
• Build organized systems for iteration tracking, file naming, versioning, exports, and handoffs.
• Continuously improve creative workflows to increase speed, volume, repeatability, and quality.
• Document successful approaches, learnings, and prompting frameworks.
• Participate in creative reviews with a performance-focused mindset.
• Creative Quality & Post-Production: Review, curate, and refine Generative AI outputs to meet quality standards.
• Edit and manipulate AI-generated assets for marketing use.
• Ensure assets have clear readability, strong visual impact, and thumb-stop potential.
• Maintain brand consistency and follow responsible AI guidelines.

Skills

Generative AI

Marketing creatives

Creative production

Runway

After Effects

CapCut

Photoshop

Mobile video

Prompt engineering

Performance metrics

Asana

Jira

Portfolio

Tools

Runway

After Effects

CapCut

Photoshop

Asana

Jira

Job description

Integration International Inc. is seeking a GenAI Creative Specialist to scale high-volume, performance-driven mobile game advertising assets using Generative AI.

The role focuses on hands-on production of short-form video and static creatives, using Runway and other AI tools, with a focus on fast iteration and structured prompting frameworks. You will collaborate with user acquisition and performance marketing to test hooks, visuals, and variations that drive CTR, CPI, IPM, and ROAS, while