Gen Z Social Media Architect

Hard Carry Media; Los Angeles (CA); On-site; USD 50,000 - 70,000; Full time

Job summary

A fast-growing media brand in Los Angeles is seeking a creative social media executor who understands Gen Z culture. You will own the content calendar, create engaging daily posts across various platforms, and manage community interactions. The ideal candidate has over 2 years of experience in social media and demonstrates a track record of growing engagement. This role offers creative autonomy without management responsibilities, making it perfect for someone who thrives on direct impact.

Qualifications

• 2+ years of social media experience, preferably in entertainment, gaming, or digital media.
• Track record of growing channels, not just maintaining them.

Responsibilities

• Daily content creation and publishing across various platforms.
• Building and maintaining a content calendar.
• Community management on platforms like Discord.
• Tracking performance and using insights for improvement.
• Collaborating with creative teams for optimal content.

Skills

Creativity

Organizational discipline

Experience with analytics tools

Understanding of Gen Z culture

Job description

Full Squad is a Gen Z male-focused media brand built around high-energy, culturally fluent content. We’re one of the fastest-growing communities in digital entertainment, reaching millions of fans daily across TikTok, Instagram, YouTube, Snapchat, Facebook, and Discord.

The Role

This is a full ownership role. You are the social team. You set the tone, build the content calendar, execute daily, and make real time calls on what goes up and when. No layers. No approvals chain. You have the autonomy to move as fast as the internet because we need someone who earns that trust and runs with it.

This is a creative first role. We’re looking for someone who has a point of view, knows how to connect with people online, and can make content that feels like it came from a fellow fan.

What You’ll Own

• Daily content creation and publishing across TikTok, Instagram, YouTube, Snapchat, Facebook, and Discord
• Building and maintaining a content calendar that keeps the brand consistent and always on
• Writing social copy, identifying clips, building carousels, creating memes, and whatever else is needed to keep the feed alive and engaging
• Community management across platforms, including Discord, where the most invested Full Squad fans live
• Tracking performance and using those insights to improve, not just report
• Collaborating with the creative and production teams to pull the best content from every episode

Who We’re Looking For

Cultural fluency comes first. You have to genuinely understand what’s on the mind of the Gen Z male, what makes him comment, what makes him share something with his friends. Think of it as you are the kingpin to a massive friend text group chat.

Beyond that, we’re looking for:

• Creativity that shows up every day
• The organizational discipline to juggle multiple platforms
• Comfort with analytics tools and a habit of actually applying what you find
• 2+ years of social media experience, preferably in entertainment, gaming, or digital media
• A track record of growing channels, not just maintaining them
• Los Angeles area

A Few Things Worth Knowing

This is not a management role. You will not be directing a team or delegating execution. You are the executor. You will have real creative ownership over a brand that reaches millions of people, and you’ll see the direct impact of your work every single day.

How to Apply

Send your resume and a link to your best social channel that resonated with the Gen Z male. That’s it.

Hard Carry Media is an equal opportunity employer.