Garden Center Marketing Specialist

Powell Gardens, Inc; Blue Springs (MO); On-site; USD 40,000 - 50,000; Full time

Benefits offered by this job

Medical/Dental/Vision

HSA/HRA and FSA Plans

403b Plan and Match

Employer Paid Life Insurance

Employer Paid Short-Term and Long-Term

Generous PTO

11 Paid Holidays

Job summary

Powell Gardens, Inc. seeks a Marketing Specialist to elevate Colonial Farms’ visibility through engaging visual and written content across digital and print channels.

You will support campaigns, promotions, and events while ensuring brand consistency and timely delivery of materials. The role requires collaboration with internal departments and outside vendors, with a focus on increasing visitation, engagement, and in-store traffic.

Qualifications

• 2+ years of content creation across social media platforms (Facebook, TikTok, Instagram).
• 1+ years of experience in SEO/SEM, marketing databases, email, social media ads.
• Ability to operate cameras, smartphones and computers for content development.

Responsibilities

• Develop engaging photo, video, graphic and written content for social media and websites.
• Coordinate marketing campaigns, promotions, events and seasonal initiatives.
• Maintain brand standards and collaborate with internal teams and vendors.
• Monitor basic campaign performance and prepare regular reports.

Skills

Content creation

Social media

SEO/SEM

Email marketing

Photography

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Shopify

Eventbrite

Canva

Meta analytics

Google Analytics 4

Job description

Powell Gardens, Inc. seeks a Marketing Specialist to elevate Colonial Farms’ visibility through engaging visual and written content across digital and print channels.

You will support campaigns, promotions, and events while ensuring brand consistency and timely delivery of materials. The role requires collaboration with internal departments and outside vendors, with a focus on increasing visitation, engagement, and in-store traffic.