Gameday Marketing & Fan Engagement Lead

HigherEdJobs; Baltimore (MD); Hybrid; USD 54,000 - 61,000; Full time

Benefits offered by this job

Tuition remission

Generous leave

Job summary

UMBC Athletics Department is seeking a Coordinator - Marketing and Fan Engagement to drive marketing communications and development for an engaging gameday atmosphere. You will lead in-game sponsor activations, giveaways, and theme nights while expanding external marketing to the Baltimore area.

The role emphasizes a strong athletics mindset, campaign creativity, and collaboration with staff to elevate the UMBC brand. Hybrid telework may be available.

Qualifications

• Bachelor's degree in a relevant field.
• 1 year in a intercollegiate or professional sports marketing role.
• Master's degree in a relevant field.
• 2+ years of marketing experience at the intercollegiate level.
• Experience supervising interns or student workers.
• Strong sense of the current Division 1 mid-major landscape.
• General understanding of ticketing procedures.

Responsibilities

• Develop promotional schedule for home events.
• Develop fan engagement initiatives (in-game and in the community).
• Manage gameday operations - Staffing, developing scripts, building in-arena content, etc.
• Assist with budget management and ordering of promotional/giveaway items.
• Develop social marketing strategies to help grow attendance.
• Secondary Ticketing contact.
• Managing UMBC Athletics and individual sports email outreach.

Skills

Sports marketing

Fan engagement

Budget management

Social media marketing

Education

Bachelor's degree

Master's degree

Job description

UMBC Athletics Department is seeking a Coordinator - Marketing and Fan Engagement to drive marketing communications and development for an engaging gameday atmosphere. You will lead in-game sponsor activations, giveaways, and theme nights while expanding external marketing to the Baltimore area.

The role emphasizes a strong athletics mindset, campaign creativity, and collaboration with staff to elevate the UMBC brand. Hybrid telework may be available.