Funnel Growth & Optimization Leader

BioSpace; Plainsboro Township (NJ); On-site; USD 120,000 - 171,000; Full time

Job summary

Novo Nordisk in Plainsboro, NJ seeks a Senior Manager, Funnel Performance & Optimization to own the end-to-end consumer funnel and define how progression is measured. You will identify the biggest drop-offs, size the opportunities, and drive a prioritized optimization agenda across analytics, journey design and execution teams.

This growth-focused role partners with Insights, CRM, Brand, Omnichannel and IT to connect demand to conversion, lead experiments, and improve activation, conversion and

Qualifications

• Bachelor's degree in Business, Marketing, Analytics or related field; master's degree preferred.
• 6+ years in growth, conversion-rate optimization, performance marketing or lifecycle marketing, with direct ownership of a funnel metric (activation, conversion or retention)
• Demonstrated track record moving a conversion metric with clear impact
• Hands-on experimentation: designed, launched and analyzed a high volume of tests
• Fluent with product and web analytics and experimentation platforms; comfortable in SQL
• Experience prioritizing a backlog by opportunity size
• Experience with multi-step funnels involving third parties (payments, identity verification, insurance, prescriptions, onboarding)
• Growth experience from consumer technology, fintech, digital health, marketplaces, subscription or insurance industries is valuable

Responsibilities

• Own end-to-end funnel performance across consumer touchpoints and KPIs.
• Identify and size key drop-off points and friction.
• Prioritize the optimization roadmap based on impact, confidence, urgency and effort.
• Translate opportunities into actionable briefs for cross-functional teams.
• Lead the experimentation portfolio with clear hypotheses and rigorous design.
• Mobilize cross-functional execution to drive prioritized interventions.
• Connect demand to conversion across brand and omnichannel channels.
• Measure impact and continuously re-prioritize based on results.
• Create visibility of funnel performance for leadership.

Skills

Growth & CRO

Conversion metrics

Experimentation

Web analytics

SQL

Backlog prioritization

Funnel optimization

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Analytics

Master's degree preferred

Tools

SQL

Job description

Novo Nordisk in Plainsboro, NJ seeks a Senior Manager, Funnel Performance & Optimization to own the end-to-end consumer funnel and define how progression is measured. You will identify the biggest drop-offs, size the opportunities, and drive a prioritized optimization agenda across analytics, journey design and execution teams.

This growth-focused role partners with Insights, CRM, Brand, Omnichannel and IT to connect demand to conversion, lead experiments, and improve activation, conversion and