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JOB PURPOSE:
Each Leasing Consultant has primary marketing responsibility as it pertains to interfacing with prospective residents at the community, handling day-to-day issues with current residents, and coordinating the renewals of existing leases. In this position, Leasing Consultants are the community’s most important personnel as they can determine how well a community does in a very competitive marketplace. Specific training for Leasing Consultants centers on Fair Housing, closing techniques, and overcoming objections.
PRIMARY DUTIES & RESPONSIBILITIES:
Will always include those specifically assigned by the immediate supervisor.
- Provide excellent service to all residents, prospects, and visitors to the community
- Effectively lease apartments in accordance with occupancy goals
- Follow Fair Housing Standards in all dealings with prospects and residents
- Conduct outside marketing under the direction of the Assistant Manager and the Community Manager
- Conduct the application review for each lease including credit and income verifications and background checks
- Complete lease paperwork and files for each resident to include the lease, all addendums, and other proper documentation and signatures
- Ensure the condition of leased apartments prior to move-in, including a final inspection
- Follow up with residents throughout their lease terms, promote the annual renewal campaign for the community, manage lease renewals and complete lease documents
- Complete all tasks necessary to successfully operate the leasing office
Specific Responsibilities:
Daily/Weekly:
- Daily Opening and Closing Procedures: Perform a daily “marketing” inspection, including the check of the model, the condition of the leasing path, and amenities areas. Pick up trash while carrying a trash bag and sparkle kit
- Answer all phone calls, emails, and voicemails that come in throughout the day
- Signage Inspection: Inspect bootlegs, banners, balloons, and brochures
- Leasing Office/Clubroom Appearance: Vacuum and clean clubroom as needed, if not performed by housekeeper
- Refreshments: Prepare cookies or restock candy, beverages, and coffee each morning. Notify Community Manager when supplies are needed
- Leasing: Greet prospects and show apartments and coordinate the leasing process. Review applications from applicants and provide information to Assistant Community Manager for verification
- Leads: Maintain Guest Cards and maintain leasing notebook. Follow-up on all traffic with a Thank You email the same day as their visit and a phone call within 24 hours of their visit. Review all Leads on a weekly basis and ensure that they are complete with notes on follow-up communication
- Applications: Enter prospect information into Entrata as directed by Assistant Community Manager. Follow up with applicant to retrieve any incomplete information
- Lease Files: Once Lease file is complete and all signatures have been provided, ensure that a completed lease file is forwarded to Assistant Community Manager for review and approval. Once approved, send a copy to resident and file lease properly
- Work Orders: In conjunction with Maintenance Team, enter work orders into Entrata. Provide a follow-up call if work cannot be completed within 24 hours. File work orders. Notify Community Manager of problems
- Renewals: Complete renewal effort tasks as necessary
Monthly/On-Going:
- Leads: Archive inactive Leads. Ensure Leads and Applicants in Entrata are up to date
- Outside Marketing: Conduct outside marketing under the direction of the Assistant Manager and Community Manager
- Audit: Complete audits of lease files and Entrata data as instructed by the Assistant Manager and Community Manager
- Market Knowledge: Stay up to date with competitor rental rates, features, and specials to effectively overcome objections while marketing apartments to prospective residents
TURN:
- Roommate Matching: Assist Assistant Community Manager with roommate matching processes and communication
- Move-In Communication: Communicate to Assistant Manager and to the Maintenance Supervisor any resident requests or issues during the Turn process
- Move-In Process: Coordinate Move-In process with new residents. In addition to completing lease packet at time of move-in:
- Enter gate codes, distribute parking decals
- Obtain utility hook-up verification from resident (or no mail key)
- Forward Water submetering hook-up sheet to Assistant Community Manager for processing (if property submeters)
- Confirm Resident Contact Information & Demographics in Entrata
QUALIFICATIONS:
- Professional and enthusiastic demeanor resulting from sales, leasing, marketing, and customer service experience
- Able to demonstrate a positive attitude and to enthusiastically and effectively communicate the benefits of the apartment community to prospective students, their parents, and University personnel
- Excellent customer service, sales, and negotiation skills
- Good communication and listening skills
- Able to speak effectively before groups of customers or employees of organization
- Able to read and understand lease documents
- Able to be an effective team player and interact well with others
- Organized and detail oriented
- Patient, even-tempered and works well under pressure
- Able to read and interpret documents such as safety rules, legal correspondence, and procedure manuals
- Able to write routine reports and correspondence
- Able to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Able to compute rate, ratio, percentage, discounts, and pro-rations
- Able to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
- Effective time management skills
- Able to maintain confidentiality
- Able to follow directions from a supervisor
- Able to understand and follow posted work rules and procedures
- Able to accept constructive criticism
- Able to work weekends or overtime as job requires
EDUCATION AND EXPERIENCE REQUIREMENTS:
- Bachelor’s Degree preferred; or High School diploma or General Education Degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience
OTHER AND/OR PREFERRED EDUCATION/EXPERIENCE:
- Knowledgeable in Microsoft Word and Excel
- Knowledge in Entrata preferred
CERTIFICATES, LICENSES, REGISTRATIONS:
JOB PERFORMANCE AND SUCCESS FACTOR REQUIREMENTS:
Cooperation, Influence, Teamwork & Business Relationships – 25%
Collaboration & Teamwork – 20%
Cooperation – 20%
Customer Service – 20%
Influence – 20%
Internal/External Relationships – 20%
Decision Making/Initiative – 25%
Analytical & Problem Solving – 16.67%
Decisive – 16.67%
Practical Judgment – 16.67%
Action-Oriented – 16.67%
Confidence & Risk Taking – 16.67%
Effort & Self Development – 16.67%
Job Knowledge and/or Job Specific Skills – 25%
Job Knowledge – 16.67%
Multi-Tasking – 16.67%
Reporting – 16.67%
Work Quality – 16.67%
Work Quantity – 16.67%
Creativity & Productivity – 16.67%
Professional/Technical/Communication Skills – 25%
Ethics & Values – 14.29%
Integrity – 14.29%
Perseverance & Determination – 14.29%
Reliability & Punctuality – 14.29%
Time Management – 14.29%
Approachability & Composure – 14.29%
Verbal & Written Communication – 14.29%
WORKING ENVIRONMENT AND PHYSICAL DEMANDS:
Check (□) one or more of the following that best describes the environment and types of exposures of the job:
X Office environment X Outdoors environment
_ Mechanical facility X Changing weather conditions
_ Toxic or caustic chemicals _ Odors or fumes
_ Electrical current _ Loud machine/Equipment noise
_ Above ground level _ Confined spaces
Physical Demands:
Over 2/3 Time
Between 1/3 and 2/3
Under 1/3
Walking
X
Sitting
X
Standing
X
Climb or balance
X
Lifting under 10 lbs.
X
Lifting over 10 lbs.
X
Reach with hands & arms
X
Stoop, kneel, crouch or crawl
X
Talk or hear X
Travel Outside the area
X
SUPERVISORY RESPONSIBILITY:
Does this job have supervisory responsibilities? No