Full stack marketing specialist

Andersen Lab; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Andersen Lab ищет Full Stack Marketing Specialist для управления мультиканальными кампаниями: SEO, контент, платные каналы и аналитика. Вы будете работать над глобальными цифровыми проектами и задачами, направленными на рост бизнеса.

Требования: 5+ лет в маркетинге, 2+ года в агентстве, сильная стратегическая база, навыки GTM и аналитическое мышление; английский Upper-Intermediate+, русский Advanced. Предпочтительно IT/SaaS, HubSpot/Salesforce; знание AEO/GEO/Ai Search приветствуется.

Qualifications

• Опыт маркетинга 5+ лет.
• Опыт работы в агентстве 2+ года.
• Сильная стратегическая база в маркетинге.
• Опыт в Marketing Research и GTM-стратегии.
• Сильные навыки позиционирования продукта и аналитическое мышление.
• Знание широких цифровых каналов маркетинга.

Responsibilities

• Проведение сессий по выяснению требований клиента.
• Сбор требований и презентация стратегических рекомендаций.
• Проведение маркетинговых аудитов и подготовка предложений.
• Работа с стейкхолдерами на уровне C-level.
• Поддержка предпродажной деятельности и определение объема работ.

Skills

Стратегический маркетинг

Маркетинговые исследования

Позиционирование продукта

Цифровой маркетинг

Аналитическое мышление

Презентационные навыки

Tools

HubSpot

Salesforce

Job description

Описание: Andersen is hiring a Full Stack Marketing Specialist to manage multi-channel campaigns, including SEO, content, paid acquisition, and analytics, driving growth across global digital projects. Andersen is a pre-IPO software development company providing a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies.

Задачи

• Conducting client discovery sessions.
• Interviewing stakeholders.
• Running marketing workshops.
• Working with senior and C-level stakeholders.
• Identifying the real business problem behind a client's initial request.
• Translating business objectives into marketing strategy.
• Conducting marketing audits.
• Presenting and defending strategic recommendations.
• Supporting pre-sales activities.
• Defining scope, approach and required marketing team.
• Preparing and presenting proposals.

Требования

• Experience in marketing for 5+ years.
• Experience in agency for 2+ years.
• Strong strategic marketing background.
• Proven experience with Marketing Research and GTM Strategy.
• Strong Product Marketing and positioning skills.
• Broad understanding of digital marketing channels.
• Strong analytical and commercial thinking.
• Experience building integrated marketing strategies.
• Ability to connect marketing activities with business and revenue outcomes.
• Strong presentation and communication skills.
• Ability to structure complex and ambiguous business problems.
• Level of English – from Upper-Intermediate+ and above.
• Level of Russian – from Advanced and above.
• Будет плюсом: Agency or marketing consulting experience; International B2B experience; IT / Technology / SaaS experience; HubSpot / Salesforce experience; Experience with AEO / GEO / AI Search; Experience building marketing financial models and forecasts; Experience participating in pre-sales and preparing commercial proposals

Условия

Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth. The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. We are a cool young team of like-minded people communicating informally. You'll have a stable and competitive salary and an extensive benefits package. At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.