full-stack marketing manager

GetBlock LLC; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual leave 20 days

Personal days 12

Sick leave paid

Coworking space allowance

AI tools allowance

Development roadmap

Performance bonuses

Well-being programs

Job summary

GetBlock LLC, a fully remote company, is seeking an experienced Product Marketing professional to lead multi-channel campaigns and product messaging. You will own analytics, test new channels, and collaborate with the product team and partners to scale initiatives.

Strong writing and channel-marketing experience are essential. The role embraces an honest remote setup with a busy marketing pipeline and growing metrics.

Qualifications

• Fluent English at C1 or above is mandatory.
• 3+ years in product marketing, including B2B.
• Strong writing and ability to edit others' copy without compromising voice.
• Ability to spot a strong launch and explain its impact.

Responsibilities

• Plan campaigns across social, community, partnerships, owned media, performance marketing, and SEO/GEO.
• Own marketing analytics and optimize spend; shift budget to high-performing channels.
• Shape messaging for product launches with the product team; carry into channels.
• Write and edit copy for X threads, LinkedIn posts, blogs, and partner announcements.
• Collaborate with 100+ ecosystem partners on joint announcements and co-marketing.

Skills

Fluent English

Product marketing

B2B marketing

Strong writing

Launch assessment

Channel marketing

Partnership marketing

Tools

X (Twitter)

LinkedIn

Reddit

Telegram

Medium

Dev.to

Prismic

Job description

GetBlock launched in 2019 as a two‑person company. Seven years later, Coinbase, Trust Wallet, Garanti BBVA, Arkham, Chainalysis, and many more run on GetBlock infrastructure. That infrastructure now spans about 1,000 servers in clusters in New York, Frankfurt, and Singapore, covering 130+ blockchain networks. More than 200,000 customers have signed up, and 60,000 of them were active in the last six months.

Задачи

• Plan campaigns across GetBlock's existing channels and measure what each one delivers: social media, community, partnerships, owned media, performance marketing, and SEO/GEO. Owned media takes the biggest share of your time, SEO/GEO the smallest. Propose new marketing channels, run the first tests, and scale any channel that brings in the right audience. Own marketing analytics. Find out which campaigns reach technical decision-makers and which burn budget, then shift spend to match. Run paid traffic together with our performance marketer: suggest hypotheses, design the tests, read the results, and scale what works. Shape positioning and messaging for product launches with the product team, then carry them into every channel. Write and edit copy yourself: X threads, LinkedIn posts, blog articles, partner announcements. Work with GetBlock's 100+ ecosystem partners on joint announcements and co‑marketing campaigns.

Требования

• Fluent English at C1 or above, spoken and written. This one is a must: English is the only language GetBlock markets in and nearly the only one the team works in.
• 3+ years in product marketing, including B2B.
• Strong writing. You produce a clean first draft without a copywriter and edit other people's copy without flattening their voice. Marketing taste built on seeing a lot of good and bad work.
• You can spot a strong launch at a glance and explain what makes it land.
• Hands-on experience with X, LinkedIn, Reddit, and Telegram, plus owned media on Medium and Dev.to.
• Basic CMS skills. GetBlock's site runs on Prismic.
• Confidence with partners: you can run a call with a partner's CMO and walk away with an agreed plan.
• You know when AI helps and when to stop and do the work yourself.
• You have built AI workflows that automate 90-100% of a routine end to end, and you keep them running.
• You build your own tooling: custom skills, loops, and agents.
• Lazy prompts and AI slop give you an allergic reaction.
• People who do well at GetBlock are curious and happy to wear many hats. We are all operators. No task is junior enough to drop. We are all strategists. No task is senior enough to avoid.

Будет плюсом

• Experience managing a small team; Vibe-coding experience on products that paying customers use, with a working grasp of GitLab, deployment pipelines, and IDEs

Условия

Honest remote. GetBlock is fully remote by design, with no US-only, EU-only, or UK-only restrictions and no hybrid schedule that puts you in an office three days a week. A running start. GetBlock is an established brand with a busy marketing pipeline and growing metrics, so there is nothing to build from scratch. You join to accelerate what already works.

• 20 days of annual leave plus 12 personal days in place of a fixed public holiday calendar.
• Sick leave is paid on top.
• Compensation for coworking space and AI tools.
• A personalized development roadmap and performance bonuses tied to your impact.
• Well-being programs to help you stay healthy and keep your balance.