Full-Funnel DTC Growth Marketer & Creative Lead

Sweat Pants Agency; Knoxville (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Sweat Pants Agency is seeking a high-velocity marketer to own 4–6 DTC accounts end-to-end, including strategy, media buying, and creative oversight. You will manage client relationships directly, justify results, and drive actionable insights from research across reviews, comments, and Reddit.

You will lead the creation and optimization of briefs, scripts, and landing pages, delivering 8–10 ad launches weekly in a cadence that favors informed hypotheses over randomness.

Qualifications

• Hands-on Meta ad campaigns with meaningful spend and measurable results.
• Native or near-native English writing for hooks and scripts.
• Proven ability to own client relationships end-to-end.
• Strong research skills for creative angles and messaging.
• Experience building and testing landing pages with modern tooling.
• Ability to manage multiple accounts with tight timelines.

Responsibilities

• Own 4 to 6 DTC accounts as strategist, buyer, and creative lead.
• Own the client relationship; present results, plans, and rationale.
• Conduct research from reviews, comments, support tickets, and Reddit.
• Write briefs and scripts; direct editors and designers.
• Ship 8–10 new ad launches per week in coordinated batches.
• Build/test landing pages (PDPs, advertorials) and iterate quickly.
• Diagnose bottlenecks across creative, offers, landing pages, and checkout.
• Report on NC-CPA and NC-ROAS with informed opinions on attribution.

Skills

Account ownership

Creative direction

Meta ads management

Landing page optimization

Research & insights

Client communication

Written English copy

Project management

Tools

Claude

Claude Code

Vercel

Ad libraries research

Internal OCR tooling

Job description

Sweat Pants Agency is seeking a high-velocity marketer to own 4–6 DTC accounts end-to-end, including strategy, media buying, and creative oversight. You will manage client relationships directly, justify results, and drive actionable insights from research across reviews, comments, and Reddit.

You will lead the creation and optimization of briefs, scripts, and landing pages, delivering 8–10 ad launches weekly in a cadence that favors informed hypotheses over randomness.