Front End Developer

Rocky Brands, Inc.; Nelsonville (OH); On-site; USD 52,000 - 78,000; Full time

Job summary

Rocky Brands, Inc. is seeking a web marketing specialist to test, debug, and optimize websites and emails. The role collaborates with back-end developers, agencies, and marketing teams to deliver high-quality end products through QA, code reviews, and SEO.

You will research market trends to inform advertising, merchandising, and web development strategies; manage projects across campaigns, content, and social media while maintaining reports for leadership.

Qualifications

• Bachelor's degree plus 1–2 years of related experience or equivalent.
• Advanced skills in Photoshop, Illustrator, HTML Editors; familiarity with web tech.
• Proficient in HTML and CSS (not WYSIWYG editors).
• Interpret procedures, analytics, and governmental regulations.
• Experience developing CMS-based e‑commerce websites.
• Knowledge of web usability standards, accessibility, and performance best practices.

Responsibilities

• Conduct thorough testing and debugging of websites, emails, and applications.
• Optimize application performance for speed, accessibility, and scalability.
• Collaborate with back-end developers, marketing agencies, and stakeholders to deliver high-quality end products.
• Research, analyze, and monitor market trends to inform advertising programs and web trends.
• Execute online marketing goals through strategy, content management, email marketing, ads, social media, and new web development.
• Plan, track, and manage multiple projects with varying workflows and timelines.
• Provide guidance to content creators, technical personnel, service providers, and others on campaigns and SEO.
• Prepare general and specific online marketing/performance reports as requested.

Skills

Web usability

Accessibility

Performance optimization

Collaboration

Education

Bachelor's degree

Tools

HTML

CSS

Photoshop

Illustrator

HTML Editors

CMS-based e‑Commerce

Job description

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following other duties that may be assigned:

Conduct thorough testing and debugging of websites, emails, and applications. Optimize application performance for maximum speed, accessibility, and scalability.

Collaborate with internal and external back-end developers, creative agencies, marketing agencies, and other stakeholders to deliver high-quality end products through support, design reviews, code reviews, QA, and unit testing.

Research, analyze, and monitor market trends and demographic factor changes to capitalize/react to market opportunities involving advertising programs, merchandising policy, product packaging, and current web trends.

Experiment, establish, and execute online marketing goals through implementing and maintaining strategy, content management, email marketing, advertising, promotions, social media, surveys, focus groups, and innovative web development/utilization.

Plan, track, and manage multiple projects involving various workflows, personnel and delivery dates.

Collaborate, support, and provide guidance to content creators, technical personnel, service providers, marketing team members, product development team members, consultants, and external providers on projects, campaigns, email marketing initiatives, general deliverables/queries, social media, general site optimization, and search engine optimization.

Prepare general and specific online marketing/sales/performance reports on request or in preparation for presentations.

Qualifications

The requirements listed below represent the knowledge, skill, and ability required.

A Bachelor's degree (B. A.) from a four-year College or university, one to two years of related experience, or an equivalent combination of education and experience.

Advanced skill level in Photoshop, Illustrator, HTML Editors, Mac and/or PC Skills (work environment PC), and an understanding of social media and new internet technologies. Familiarity with web usability standards, accessibility, performance best practices, and implementation.

Required Programming Languages: HTML and CSS (not WYSIWYG editors).

Ability to interpret technical procedures, documentation, analytics, and governmental regulations.

Ability to write reports, business correspondence, and procedure manuals.

Ability to troubleshoot and resolve daily website issues and support front-end site functionality.

Experience in developing and enhancing CMS-based e-Commerce websites using best practices.

Discover, attend, and report on conferences and seminars to discover new opportunities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.