Freelancer Social Media Specialist

Revel; Muskegon (MI); Remote; USD 50,000 - 70,000; Full time

Job summary

Revel is seeking a Social Media Specialist to own the social strategy and day-to-day content for assigned client accounts. You will plan calendars, write posts, engage with followers, and monitor results, working alongside the Content Lead to ensure quality and client satisfaction.

You’ll stay current on platform updates and trends, adapt voice for multiple clients, and manage publishing across platforms while keeping calendars up to date. Remote work is supported with client onboarding guidance.

Qualifications

• Experience planning and running social media strategy for businesses, brands, or agencies, not just executing it.
• Strong writing and proofreading skills adaptable to different client voices.
• Proactive mindset with ability to anticipate needs and act.
• Familiarity with scheduling tools like Meta Business Suite, Buffer, Later, or Hootsuite.
• Experience running boosted posts or basic paid social.
• Solid understanding of social media analytics and how to act on them.
• Ability to juggle multiple clients and deadlines while working independently and remotely.

Responsibilities

• Own the social strategy: build a client-specific plan rooted in goals and maintain content calendars.
• Write posts that fit each client’s voice and calendar; create events and ensure brand guidelines are followed.
• Review, schedule, and publish content; coordinate with Content Lead for approvals and track calendars.

Skills

Social media strategy

Content writing

Editing/proofreading

Social analytics

Remote work

Project management

Tools

Meta Business Suite

Buffer

Later

Hootsuite

Job description

Social media is often the first place people meet a brand. Your job is to make that first impression count.

This isn't a "post what you're told" role. We're looking for a partner who can own social media for a mix of client accounts, from deciding what to say to measuring whether it worked. You'll build the strategy, plan the calendars, write the content, engage with followers, and keep an eye on what's next.

You'll work alongside our Content Lead, who reviews content, manages client relationships, and steps in when something needs a second set of eyes. The day-to-day thinking is yours.

Social Media Specialist: Owns social for assigned clients, from strategy and planning through publishing, engagement, and reporting.

Content Lead: Reviews content, manages client communication, approves budgets, and handles escalations.

Platforms, approval workflows, and client involvement vary by account, and we'll walk through each client's setup during onboarding. The Content Lead will review all content for your first 90 days while you get to know each client. After that, we'll sit down together and decide what review looks like going forward.

What You'll Do

1. Own the social strategy

• Build and maintain a social media strategy for each assigned client, rooted in their goals.
• Plan content calendars that put that strategy into action.
• Stay current on platform updates, new features, and trends, and decide what's worth trying.
• Keep an eye on competitor and industry accounts.
• Meet with the Content Lead for regular check-ins on direction and results.

2. Write and create content

• Write posts that fit each client's voice, goals, and calendar.
• Create events, such as Facebook events, as part of client content.
• Follow each client's brand guidelines, voice, and visual standards.

3. Review, schedule, and publish

• Proofread everything: spelling, grammar, tags, hashtags, and links.
• Submit content to the Content Lead for review before it goes to clients for approval.
• Schedule and publish approved posts and events across each client's platforms.
• Keep content calendars up to date.
• Flag missing assets, late approvals, or scheduling conflicts early.

4. Engage with the community

• Monitor comments, messages, mentions, and tags.
• Respond to routine questions using approved guidelines.
• Like and engage with relevant audience content when it fits the client's strategy.
• Escalate complaints, sensitive topics, or anything that could affect a client's reputation to the Content Lead.

5. Boost what's working

• Decide which posts are worth boosting and recommend budgets and targeting.
• Run boosts once the Content Lead approves the spend.
• Track results and adjust your approach.

6. Measure and report

• Monitor key metrics monthly, including reach, engagement, follower growth, video views, and link clicks.
• Use what the numbers show to sharpen each client's strategy.
• Prepare annual performance reports for Content Lead review before they go to clients.
• Pull one-off reports when needed.

7. Stay organized and communicate

• Keep copy, graphics, photos, and video organized in our project management and file-sharing systems.
• Track what's scheduled, published, pending, and revised.
• Keep the Content Lead updated on content, approvals, and client needs.
• Follow agency procedures for files, account access, confidentiality, and client communication.

What You'll Bring

• Experience planning and running social media strategy for businesses, brands, or agencies, not just executing it.
• Strong writing and proofreading skills, and the range to adapt to different client voices.
• A proactive mindset. You see what needs doing before anyone asks.
• Comfort with scheduling tools like Meta Business Suite, Buffer, Later, or Hootsuite.
• Experience running boosted posts or basic paid social.
• A solid understanding of social media analytics and how to act on them.
• The ability to juggle multiple clients and deadlines without dropping the ball.
• Comfort working independently and remotely.
• Canva or similar design tool experience is a plus.
• Reliable internet, quick responses, and openness to feedback.