Freelance Senior Strategist — Creator Campaigns & AI

Kyra; United States; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Kyra is seeking a Senior Strategist to lead platform-native campaign strategies across TikTok, Instagram, YouTube, and beyond. You’ll own the strategic direction from pitch through post-campaign, turning insights into bold concepts that resonate with fashion, beauty, and lifestyle brands.

Collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns that are as beautiful as they are effective.

Qualifications

• 4–6 years in strategy, planning, insights, or branded content, ideally in creator/fashion/beauty/cpg or social-first brands.
• Experience implementing/using AI tools in workflows.
• Deep knowledge of platform behaviours and creator economy across TikTok, Instagram, and YouTube.

Responsibilities

• Handle end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging and KPIs.
• Work cross-functionally to craft platform-native concepts aligned with brand tone and goals.
• Write high-quality briefs and strategic decks for clients and creators.
• Define and refine measurement frameworks across CPV, ER, and platform KPIs.
• Use data to inform targeting, creative direction, and optimisation; present results clearly.
• Join client calls to present recommendations and drive strategy across portfolios.

Skills

TikTok fluency

Data-driven thinking

Creative storytelling

Client strategy leadership

Tools

AI tools

Job description

Kyra is seeking a Senior Strategist to lead platform-native campaign strategies across TikTok, Instagram, YouTube, and beyond. You’ll own the strategic direction from pitch through post-campaign, turning insights into bold concepts that resonate with fashion, beauty, and lifestyle brands.

Collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns that are as beautiful as they are effective.