Senior Creator Campaign Strategist (Freelance)

kyra.com; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Kyra is seeking a Senior Strategist to lead platform-native campaign strategies spanning TikTok, Instagram, and YouTube. You will craft audience profiles, creator casting logic, and messaging while aligning with brand goals and client expectations.

You will translate data into compelling narrative and drive strategic direction from pitch to post-campaign. You’ll collaborate with cross-functional teams, develop briefs, and contribute trend insights for new business, with an emphasis on

Qualifications

• 4–6 years in strategy, planning, insights, or branded content—ideally in creator, fashion, beauty, cpg or sports
• Experience implementing / using AI tools into workflows
• Deep knowledge of platform behaviours and creator economy across TikTok, Instagram, YouTube

Responsibilities

• Handle end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire clients and creators
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
• Handle cultural listening, market research, and platform trend tracking within relevant categories
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
• Join client calls to present strategic recommendations and explain the 'why' behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve strategy based on feedback
• Act as the strategic lead across your client portfolio-building relationships rooted in value and clarity

Skills

Strategy experience

TikTok fluency

Data-driven thinking

Creative thinking

Tools

AI tools

Job description

Kyra is seeking a Senior Strategist to lead platform-native campaign strategies spanning TikTok, Instagram, and YouTube. You will craft audience profiles, creator casting logic, and messaging while aligning with brand goals and client expectations.

You will translate data into compelling narrative and drive strategic direction from pitch to post-campaign. You’ll collaborate with cross-functional teams, develop briefs, and contribute trend insights for new business, with an emphasis on