Beauty Strategy Lead (Remote, US East)

Rainfall Ventures; United States; Remote; USD 95,000 - 140,000; Full time

Benefits offered by this job

Remote-first

25 days PTO

Wellness days

Annual bonus

Healthcare coverage

Job summary

Kyra is seeking a Strategist to lead platform-native campaign strategies across TikTok, Instagram, YouTube, and beyond. You will own the strategic direction from pitch through post-campaign, turning insights into bold concepts that resonate with enterprise accounts in the beauty space.

You'll collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for large accounts.

Qualifications

• 4–6 years in strategy, planning, insights, or branded content
• Experience implementing AI tools into workflows
• Deep knowledge of platform behaviours across TikTok, Instagram and YouTube

Responsibilities

• Strategic Campaign Development: manage end-to-end strategy from audience profiling to KPIs and briefs
• Insights, Data & Measurement: define frameworks for CPV, ER and platform KPIs using first-party and public data
• Trend Forecasting & Cultural Analysis: track beauty category trends and translate insights into campaign ideas
• Client Engagement & Strategic Advisory: present recommendations to clients and collaborate with cross-functional teams

Skills

Strategy experience

AI tools usage

TikTok fluency

Data-driven thinking

Creative storytelling

Job description

Kyra is seeking a Strategist to lead platform-native campaign strategies across TikTok, Instagram, YouTube, and beyond. You will own the strategic direction from pitch through post-campaign, turning insights into bold concepts that resonate with enterprise accounts in the beauty space.

You'll collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for large accounts.