Freelance B2B Copywriter for Social-First Campaigns

Movers Shakers; USA; Remote; USD 55.000 - 117.000; Vollzeit

Zusammenfassung

Movers Shakers is seeking a freelance Copywriter with B2B experience to support social-first campaigns. You’ll craft thumb-stopping content, translate complex offerings into engaging copy, and develop headlines, captions, and scripts for LinkedIn, Instagram, TikTok, and more.

You will collaborate with art directors, strategists, and editors to bring ideas to life across organic brand channels, videos, and campaigns, delivering high-quality work on tight timelines.

Qualifikationen

• 3–5 years of copywriting experience at creative advertising agencies.
• Experience creating content and campaigns for B2B brands.
• Strong portfolio showcasing conceptual thinking, brand voice, and writing across social and digital channels.
• Experience translating complex products, services, or technical subjects into accessible, engaging copy.
• Strong writing fundamentals, including clarity, tone, structure, grammar, and attention to detail, with an ability to write concise headlines and compelling video scripts.
• Understanding of social storytelling formats and how copy should adapt across LinkedIn, Instagram, and TikTok.
• Ability to write in distinct brand voices and balance creativity with accuracy when communicating business offerings and product claims.
• Experience taking projects from concept through delivery and collaborating with art directors, strategists, and production teams.
• Confidence presenting creative decisions and responding thoughtfully to feedback.
• Ability to get up to speed quickly, work independently, and manage deliverables within agreed project timelines.
• Availability for a freelance engagement; please share your earliest start date and weekly availability.

Aufgaben

• Ideate, concept, and write thumb-stopping content and campaigns for B2B clients, working alongside your creative, strategy, and account teams.
• Translate complex business offerings and audience insights into clear, compelling ideas and copy that build brand awareness and spark engagement.
• Develop headlines, captions, scripts, and presentation materials that bring creative ideas to life.
• Create and adapt brand voice for always-on social content and campaign projects, balancing consistency with opportunities to push the creative.
• Find fresh ways for B2B brands to show up on LinkedIn, Instagram, TikTok, and emerging platforms through relevant storytelling and platform-native creative.
• Partner with art directors to ensure messaging and visuals work together to deliver a strong, cohesive idea.
• Collaborate with creators, editors, and production partners to carry the intended story, tone, and messaging through execution.
• Present creative ideas to internal teams and clients, explaining how the work connects to the brief, audience, and platform.
• Deliver assigned projects from concept through final execution, incorporating feedback and maintaining craft within agreed timelines.

Kenntnisse

Copywriting

B2B writing

Social media writing

Concept development

Brand voice

Storytelling

Presentation

Collaboration

Independent work

Tools

Google Docs

Microsoft Office

Jobbeschreibung

Movers Shakers is seeking a freelance Copywriter with B2B experience to support social-first campaigns. You’ll craft thumb-stopping content, translate complex offerings into engaging copy, and develop headlines, captions, and scripts for LinkedIn, Instagram, TikTok, and more.

You will collaborate with art directors, strategists, and editors to bring ideas to life across organic brand channels, videos, and campaigns, delivering high-quality work on tight timelines.