Franchise Marketing Manager- Snacks

FAT Brands Inc; Atlanta (GA); Presencial; USD 76.000 - 110.000; Jornada completa

Descripción de la vacante

FAT Brands Inc is seeking a Franchise Marketing Manager, Snacks to support our snack brands and reporting to the Head of Marketing. The role drives profitable SSS through brand-level and local marketing programs, coordinating with corporate and franchise operators and vendors.

The position requires strong project management, communications skillset and experience in franchise restaurant marketing, with up to 25-50% travel. Remote work is not specified in the posting.

Formación

• Bachelor’s degree in Marketing or related field required.
• Minimum 5 years experience in franchise restaurant marketing.
• Excellent project management, communication and organizational skills.
• Proven ability to manage time effectively and work autonomously.
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, Adobe Acrobat.

Responsabilidades

• Support marketing strategies to increase profitable topline sales for restaurants.
• Manage system and local media plans and local marketing budgets to meet SSS goals.
• Collaborate with media agency to guide corporate and franchise media plans.
• Liaise with marketing vendors and field operators to ensure timely feedback and execution.
• Assist Digital Team with CRM platforms, including websites, SMS, e-clubs, and loyalty programs.
• Coordinate opening marketing plans and local restaurant marketing materials.

Conocimientos

Project management

Communication

Organizational skills

Time management

Autonomy

Educación

Bachelor's degree in Marketing or related field

Herramientas

Asana

Microsoft Word

Microsoft Excel

Microsoft Outlook

PowerPoint

Adobe Acrobat

Descripción del empleo

Description: FAT Brands Inc is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 13 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide. The Franchise Marketing Manager, Snacks will report directly to the Head of Marketing for our snack brands. As part of the marketing team, this position would be responsible for supporting all aspects of marketing to support the brand and their restaurants. The marketing team is responsible for driving profitable same-store sales (SSS) results for our system and for setting them up for success with comprehensive brand-level and local store marketing programs. Job Description Responsibilities /

Overview

• Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace.
• Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
• Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans.
• Key marketing liaison to all Corporate and Franchise Operators. Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support.
• Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency.
• Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts.
• Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools.
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
• Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform.
• Maintains and updates project(s) status and related activities through a project management platform.
• Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings.
• Manages Local Restaurant Marketing plans and support material.

Requirements

Preferred Education & Qualifications

• Required: Bachelor’s Degree in Marketing or Related Field
• Minimum 5 Years Experience in Franchise restaurant marketing
• Excellent Project Management, Communication and Organizational Skills
• Proven Ability to Manage Time Effectively and Work Autonomously
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, Adobe Acrobat
• Understanding of Franchise Business, a Plus Job Type: Full-Time, Remote Travel: This position requires up to 25-50% travel, including overnight travel.