Franchise Marketing Manager

Gold's Gym; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading fitness brand is seeking a Franchise Marketing Manager to oversee franchise development marketing efforts. This full-time role requires a creative and enthusiastic individual who can drive demand generation and support market expansion. The successful candidate will manage marketing campaigns, assist in national promotions, and coordinate franchise communications. If you have a passion for fitness and marketing, this could be the perfect opportunity for you.

Qualifications

• Passion for fitness and gym culture.
• Proven experience in managing marketing campaigns.
• Strong communication and coordination skills.

Responsibilities

• Own demand generation planning for new franchise development.
• Work on performance insights for smarter market expansion.
• Assist in creating and executing national promotions.
• Support clear communications for franchise marketing.
• Maintain printed and online franchise marketing materials.
• All other duties as assigned.

Skills

Enthusiasm for fitness

Creativity

Team player

Experience in marketing

Ability to manage campaigns

Job description

Overview

We\'re looking for an enthusiastic Franchise Marketing Manager who loves fitness and the lifestyle around it. This is a fun and fast paced full-time role, so we are looking for an outgoing and creative team player who\'s as comfortable working around the clang of a barbell during an event as they are creating an integrated campaign across multiple markets. You\'ll manage Gold\'s Gym Franchise Development Marketing efforts through both creative and administrative tasks, overseeing day-to-day management of our fran-dev marketing activities, and you\'ll be an integral part of bringing our mission and vision to life. You will report to the Director of Franchise Marketing.

Responsibilities

• Own demand generation planning and campaigns for new Gold\'s Gym franchise development--driving qualified opportunities.
• Work with market development to track performance insights and optimization for franchise development campaigns for smarter market expansion.
• Assist in the creation and execution of national promotions, challenges, and partnerships into simple, high-impact programs that franchisees can activate to drive member engagement and revenue.
• Support franchise communications through clear coordination, content collection, and execution support.
• Maintain and revise printed and online franchise marketing collateral.
• All other duties as assigned.