Franchise Marketing Consultant

Chicken Salad Chick; Atlanta (GA); On-site; USD 85,000 - 115,000; Full time

Job summary

Chicken Salad Chick in Atlanta, GA is seeking a Franchise Marketing Consultant to lead local marketing initiatives for a Southeast territory, partnering with Franchise Owners to grow sales and brand awareness.

Travel to markets for openings and ongoing store visits; develop seasonal promotions, coordinate with media agencies, and manage the Grand Opening process to ensure a successful market launch.

Qualifications

• Bachelor’s degree in marketing or related field.
• At least 5 years in field marketing, brand marketing, PR, or related roles.
• Restaurant/franchise marketing experience is a plus.

Responsibilities

• Develop local marketing plans with Franchise Owners.
• Communicate with Franchise Owners and visit restaurants regularly.
• Coach Owners on local marketing execution and measure results.
• Create Seasonal Promotions Guide and lead asset development.
• Collaborate with media agency and Marketing Manager on tactics.
• Maintain local marketing toolkit and support new restaurant openings.
• Ensure brand standards are upheld across markets.

Skills

Time management

Self-starter

Relationship building

Problem solving

Communication

Education

Bachelor's Degree in Marketing/Related Field

Tools

Microsoft Office

PowerPoint

Excel

Adobe Creative Suite

Illustrator

Photoshop

InDesign

Job description

Description

Brand Vision and Values

Our brand vision is to become America’s favorite place for chicken salad, and our company culture is summarized in the brand’s purpose: to spread joy, enrich lives and serve others. It is our goal to serve fresh, made-from-scratch, delicious food with a servant’s heart and uplift those around us. These values inform how we interact with our guests, franchisees, restaurant teams and colleagues. We believe in family, passion, respect, working hard and having fun!

Job Summary

The Franchise Marketing Consultant (FMC) is our primary marketing ambassador for a set territory of franchise‑operated restaurants and will work closely with the Franchise Owners within their respective territory. The Franchise Marketing Consultant will be responsible for partnering with their Franchise Owners and developing local marketing plans that build sales and brand awareness in the market. They will also support store level execution of system wide marketing programs, as well as restaurants openings in their respective markets. A key factor in the FMC’s success will be the ability to develop strong relationships with their Franchise Owners. This Franchise Marketing Consultant will be our primary ambassador for franchise‑owned restaurants in the Southeast.

Reporting to the Franchise Marketing Manager, the FMC will also work very closely with a team of Franchise Business Consultants, the brand marketing and digital teams, and ultimately report up to the CMO. The position will require traveling to markets withing their respective territory. There will be frequent overnight/multi‑day business trips for Grand Openings and market visits for existing restaurants. It’s an ideal position for someone who is an organized, self‑starter and problem solver, and enjoys interacting with people.

Job Title: Franchise Marketing Consultant

Business Unit: Marketing

Functional Area: Marketing

Reports to: Franchise Marketing Manager

Effective date: March 1, 2025

Chicken Salad Chick will open its 300th restaurant in April, and the brand operates in 21 states across the U.S. With 100 franchisees currently and 75% Franchise/25% Company locations, the Franchise Marketing Team is vitally important to the brand’s growth and awareness among consumers. Chicken Salad Chick opened 37 restaurants in 2024 and expects to open 40 in 2024, which is coupled with the addition of many new Franchise Owners each year.

Essential Responsibilities

• Partner with Franchise Owners to develop local marketing plans that build sales and brand awareness in their respective market.
• Consistently communicate with Franchise Owners, including visiting restaurants within designated territory on a regular basis, as well as hosting quarterly calls.
• Coach and support Franchise Owners on the development and execution of their local marketing plans.
• Measure results of local store marketing plans and communicate results.
• Responsible for creating the Seasonal Promotions Guide, which includes developing seasonal local store marketing programs, leading creative development for marketing assets, and presenting the information on systemwide webinars.
• Partner with media agency & Franchise Marketing Manager on recommended tactics for markets, as requested.
• Maintain the local marketing toolkit.
• Assist in the development of marketing materials as needed.
• Serve as the Project Manager for New Restaurants. Execute new store openings according to our Grand Opening Guide, including but not limited to the following activities:
  • Weekly Status & Construction Calls
  • Media Strategy
  • Pre‑opening visits
  • Product Sampling in markets
  • Day‑of/Week‑of execution
  • Social Media & Local Website Setup
  • Chicken Salad Chick’s loyalty program giveaway execution
• Coach franchise owners to maintain brand standards at all times.
• Special projects as assigned.

Education and Experience

• Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
• At least 5 years’ professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
• Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.

Required Knowledge, Skills and Abilities

• Strong time management & organizational skills required.
• Motivated self‑starter with an entrepreneurial spirit, who can also bring order and discipline to a fast‑paced, fast‑moving business.
• Problem‑solver, hard‑working, industrious, and positive attitude.
• Passion for talking to people, relationship building, and spreading the “Chick” culture.
• Working capabilities in the following programs: Microsoft Office Suite with excellent skills in Powerpoint and Excel. Knowledge of Adobe Creative Suite including Illustrator, Photoshop, and InDesign is a plus.
• Based in the Chicken Salad Chick office in Atlanta, GA, (i.e. not remote), this position will also have frequent overnight and daytime travel to franchisee markets and grand openings.
• Ability to drive, as well as lift twenty‑five pounds is necessary.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.