Franchise Marketing Consultant

Piece of Cake Inc.; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

Chicken Salad Chick is seeking a Franchise Marketing Consultant to act as the primary marketing ambassador for a Southeast territory of franchise‑operated restaurants. You will partner with Franchise Owners to develop local marketing plans, support store‑level execution of system‑wide programs, and help open new restaurants in the market.

Reporting to the Franchise Marketing Manager, you will collaborate with the brand marketing and digital teams and travel frequently for grand openings and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field.
• At least 5 years’ professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
• Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.

Responsibilities

• Develop local marketing plans with Franchise Owners to build sales and brand awareness in their market.
• Communicate regularly with Franchise Owners, visiting restaurants and hosting quarterly calls.
• Coach Franchise Owners on local marketing plan development and execution.
• Measure results of local store marketing plans and report results.
• Create Seasonal Promotions Guide and lead creative development for marketing assets.

Skills

Field marketing

Brand marketing

Public relations

Advertising agency experience

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office (PowerPoint, Excel)

Adobe Creative Suite (Illustrator, Photoshop, InDesign)

Job description

9997 Headquarters Atlanta
Chicken Salad Chick Headquarters Atlanta
2839 Paces Ferry Rd SE
Ste 500, Overlook II
Atlanta, GA 30339, USA

Our brand vision is to become America’s favorite place for chicken salad, and our company culture is summarized in the brand’s purpose: to spread joy, enrich lives and serve others. It is our goal to serve fresh, made‑from‑scratch, delicious food with a servant’s heart and uplift those around us. These values inform how we interact with our guests, franchisees, restaurant teams and colleagues. We believe in family, passion, respect, working hard and having fun!

Job Summary

The Franchise Marketing Consultant (FMC) is our primary marketing ambassador for a set territory of franchise‑operated restaurants and will work closely with the Franchise Owners within their respective territory. The FMC will partner with their Franchise Owners and develop local marketing plans that build sales and brand awareness in the market. They will also support store‑level execution of system‑wide marketing programs, as well as restaurant openings in their respective markets. A key factor in the FMC’s success will be the ability to develop strong relationships with their Franchise Owners. The FMC will be our primary ambassador for franchise‑owned restaurants in the Southeast. Reporting to the Franchise Marketing Manager, the FMC will work closely with a team of Franchise Business Consultants, the brand marketing and digital teams, and ultimately report up to the CMO. The position requires frequent traveling within the territory, including overnight/multi‑day business trips for grand openings and market visits.

Responsibilities

• Partner with Franchise Owners to develop local marketing plans that build sales and brand awareness in their respective market.
• Consistently communicate with Franchise Owners, including visiting restaurants within the designated territory on a regular basis, as well as hosting quarterly calls.
• Coach and support Franchise Owners on the development and execution of their local marketing plans.
• Measure results of local store marketing plans and communicate results.
• Responsible for creating the Seasonal Promotions Guide, which includes developing seasonal local store marketing programs, leading creative development for marketing assets, and presenting the information on systemwide webinars.
• Partner with media agency and Franchise Marketing Manager on recommended tactics for markets, as requested.
• Maintain the local marketing toolkit.
• Assist in the development of marketing materials as needed.
• Serve as the Project Manager for New Restaurants. Execute new store openings according to our Grand Opening Guide, including but not limited to the following activities:
  • Weekly status & construction calls
  • Product sampling in markets
  • Day‑of/Week‑of execution
  • Social media & local website setup
  • Chicken Salad Chick’s loyalty program giveaway execution
• Coach franchise owners to maintain brand standards at all times.
• Special projects as assigned.

Education & Experience

• Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
• At least 5 years’ professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
• Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.

Required Knowledge, Skills & Abilities

• Motivated self‑starter with an entrepreneurial spirit, who can also bring order and discipline to a fast‑paced, fast‑moving business.
• Problem‑solver, hard‑working, industrious, and positive attitude.
• Passion for talking to people, relationship building, and spreading the “Chick” culture.
• Working capabilities in the following programs: Microsoft Office Suite with excellent skills in PowerPoint and Excel. Knowledge of Adobe Creative Suite including Illustrator, Photoshop, and InDesign is a plus.
• Based in the Chicken Salad Chick office in Atlanta, GA (i.e., not remote), this position will also have frequent overnight and daytime travel to franchisee markets and grand openings.
• Ability to drive, as well as lift twenty‑five pounds is necessary.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.