Franchise Growth & Acquisition Marketing Lead

bp; Chicago (IL); Hybrid; USD 105,000 - 140,000; Full time

Benefits offered by this job

Health, vision, dental insurance

401K matching

Pension plan

Discretionary annual bonus

Long-term incentive program

Paid vacation and holidays

Job summary

bp seeks a Franchise Marketing Lead to grow the ampm brand across the East of the Rockies by partnering with Sales to recruit new franchisees from bp and Amoco customers. You will translate priorities into disciplined marketing plans, sales tools, and content while coordinating with hub, brand, CRM, events, agencies, and local teams.

Responsibilities include developing acquisition campaigns, messaging, and collateral, and ensuring compliant, on-brand communications that convert prospects into

Qualifications

• 3-5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support.
• Ability to translate commercial growth priorities into structured marketing plans, journeys, tools, and communications.
• Analytical ability to interpret market and customer insight and evaluate campaign performance.
• Strong communication and relationship management across Sales, partners, agencies, and audiences.
• Proactive problem solving with adaptability to feedback and changing priorities.

Responsibilities

• Develop acquisition-focused collateral, sales enablement resources, and customer-facing communications.
• Activate a clear ampm franchise value proposition for existing bp and Amoco customers.
• Identify priority opportunities and shape targeted acquisition programs.
• Develop annual and campaign-specific marketing plans with cross-functional partners.
• Define marketing approaches for meetings, events, and follow-up to move prospects through the funnel.
• Coordinate in-person and digital engagement for prospective franchisees and ensure a professional experience.

Skills

B2B marketing

Sales enablement

Value proposition

Customer journey mapping

Content localization

Campaign planning

Event marketing

Performance reporting

Partner management

Strategy translation

Job description

bp seeks a Franchise Marketing Lead to grow the ampm brand across the East of the Rockies by partnering with Sales to recruit new franchisees from bp and Amoco customers. You will translate priorities into disciplined marketing plans, sales tools, and content while coordinating with hub, brand, CRM, events, agencies, and local teams.

Responsibilities include developing acquisition campaigns, messaging, and collateral, and ensuring compliant, on-brand communications that convert prospects into