Franchise Fitness Growth Coach

Purpose Brands Intermediate, LLC; Georgia; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

Hybrid Work Environment

Life and Disability Insurance

Unlimited Time off + Paid Holidays

401(K) Matching at 4%

Coaching and Therapy sessions

Mental Health Benefits

Brand Discounts & Reimbursements

In-house workout facilities

Professional Development Opportunities

Team Building and Engagement

Job summary

Purpose Brands is seeking a senior-level Territory Opening leader to oversee gym networks across Atlanta and Nashville. You will coach franchisees and studio leaders to optimize member experiences, retention, and operational excellence.

The role emphasizes national initiatives, certifications, and cross-functional collaboration with Learning & Development and Fitness teams to address performance gaps and drive growth across the franchise network.

Qualifications

• Minimum 1 year of Orangetheory Fitness studio experience.
• Nationally recognized personal training certification (ACE GFI, NASM PT, ACSM PT, NSCA, NCSF).
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Associate’s degree or equivalent work experience in a fitness support role.
• Bachelor’s degree preferred in related fields.

Responsibilities

• Ensure consistent, high-quality workout delivery and member experience across the network.
• Coach franchisees, head coaches, and studio leaders on fitness behaviors that drive retention, utilization, and scheduling optimization.
• Elevate coaching quality tied to business outcomes through workshops, trainings, and consultations.
• Facilitate certifications and continuing education programs.
• Guide studios through national fitness initiatives and system-wide rollouts.
• Analyze KPIs linking coaching quality to studio performance (new member acquisition, retention).
• Collaborate with Learning & Development and Fitness teams to address performance gaps and operational needs for franchisees.
• Review studio compliance, network certification, and brand experience requirements.

Skills

Proven leadership

Multi-unit leadership

Analytical and business acumen

Verbal and written communication

Mentor and influence studio teams

Education

Associate’s degree or equivalent

Bachelor’s degree preferred

Sports Management / Health & Wellness focus

Tools

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Job description

Purpose Brands is seeking a senior-level Territory Opening leader to oversee gym networks across Atlanta and Nashville. You will coach franchisees and studio leaders to optimize member experiences, retention, and operational excellence.

The role emphasizes national initiatives, certifications, and cross-functional collaboration with Learning & Development and Fitness teams to address performance gaps and drive growth across the franchise network.