Franchise Digital Marketing Specialist

HomeTeam Inspection Service, Inc.; Milford (OH); On-site; USD 45,000 - 55,000; Full time

Job summary

HomeTeam Inspection Service is seeking a Digital Marketing Specialist to join our marketing team in Milford, OH. The role focuses on maintaining corporate and franchise websites, optimizing content for SEO, and supporting digital campaigns.

You will collaborate on Meta advertising, SEO initiatives, analytics, and lead generation across multiple locations, ensuring brand consistency and effective local messaging.

Qualifications

• Bachelor's degree in marketing, communications, digital media, journalism, or related field preferred.
• 1–3 years of digital marketing, website management, content writing, or paid-media experience.
• Working knowledge of WordPress or a similar CMS.
• Foundational experience with Google Analytics 4 and website performance reporting.
• Experience creating or supporting campaigns in Meta Ads Manager.

Responsibilities

• Update HomeTeam’s corporate and local franchise websites.
• Write localized, SEO-focused website content.
• Create and update service pages, landing pages, FAQs, and bios.
• Conduct basic keyword research for website content.
• Optimize page titles, meta descriptions, headings, and links.
• Coordinate website support requests and monitor usability.

Skills

Digital marketing

Website management

Content writing

Paid media

WordPress

Google Analytics 4

Meta Ads Manager

SEO basics

Writing/editing

Project management

Education

Bachelor’s degree in marketing or related field

Tools

WordPress

Google Analytics 4

Meta Ads Manager

Google Tag Manager

Google Ads

Job description

HomeTeam Inspection Service is seeking a Digital Marketing Specialist to join our marketing team in Milford, OH. The role focuses on maintaining corporate and franchise websites, optimizing content for SEO, and supporting digital campaigns.

You will collaborate on Meta advertising, SEO initiatives, analytics, and lead generation across multiple locations, ensuring brand consistency and effective local messaging.