Franchise Development Specialist II

brightway; Town of Texas (WI); On-site; USD 70,000 - 120,000; Full time

Job summary

Brightway Insurance is seeking a Franchise Sales Consultant to identify prospective franchise purchasers, educate them on the Brightway model, and close contracts. You will drive sales within the Franchise Sales department and be the external face of Brightway, expanding the franchise network across targeted regions.

The role requires a Bachelor’s degree in Marketing or Communications and 5+ years of relevant industry experience, with a preference for those with franchise or B2B sales

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 5+ years of relevant industry experience.
• Insurance P&C a plus but not required.

Responsibilities

• Identify prospective franchise purchasers, qualify them and close the sale with a signed contract.
• Explain Brightway model and value proposition to prospects and coordinate with shared services.
• Execute outbound prospecting and communication strategies to captivate captive agents and IA producers/owners.
• Proactively engage prospects via calls or emails to showcase features and benefits and grow the franchise network.

Skills

Consultative selling

Closing complex deals

Customer service mindset

B2B sales

Cold calling

Interpersonal skills

Time management

Decision making

Brightway values

Attention to detail

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Salesforce

Microsoft Office (Word, Excel, Outlook, PowerPoint)

Job description

About Brightway

Established in 2008, Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35+ states and an impressive $1.3 billion in annual premiums, we rank among the nation’s largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services, marketing resources, and continuous learning and development.

We are embarking on the next stage of our customer-centric growth, driven by innovation from our talented associates and the application of cutting‑edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member, you'll engage in exciting projects that are reshaping the industry, working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients' most valuable assets.

Scope

The ideal Franchise Sales Consultant will identify prospective franchise purchasers, helps them understand the Brightway model, qualifies them and closes the sale with a signed contract. Help drive our sales and grow the business within the Franchise Sales department. You will be the external face of Brightway and directly responsible for adding franchises and growing our Brightway business!

Job Responsibilities

• Understands the business, the profile of a successful franchisee, and our sales process, identifies, works, and manages potential sources of franchisees
• Demonstrates the ability to learn and apply the BWI value proposition, organization and supporting shared services and teams that will have a direct impact to conversations with prospects that generates and leads to opportunities to secure new contracts.
• Initiates and executes outbound prospecting and communication strategies, with a focus on captive agents and IA agent producers/owners, as well as producers in targeted geographic areas.
• Proactively makes outbound calls or sends emails to prospects to sell company’s features and benefits
• Identifies and re-engages current dormant prospect opportunities, providing timely disposition of timing considerations, focusing on states where we have a stronger market alignment and a deep understanding of the market dynamics.
• Cultivates positive relationship with current franchisees, using them as references for potential franchisees as appropriate
• Manages ongoing workload effectively and efficiently; using strong organizational skills, develops calendars and checklists for certain ongoing work
• Regularly checks email and other systems through which work is requested
• Documents activities and follow up in appropriate systems regularly and accurately
• Documents processes followed in order to ensure tasks are able to be replicated accurately
• Maintains process and procedure manual for the area
• Proactively identifies process improvements that make the department more efficient and effective
• Listens to, and incorporates, feedback
• Works as part of a team, ensuring work done is complementary and not duplicative or conflicting
• Responsibilities include outbound as well as supplemental inbound sales.

Skills, Licenses, Certifications

• Expert in consultative selling and a proven track record of closing complex deals
• Superior understanding of the Brightway model, how current franchisees are leveraging
• Ability to perform work with a high degree of accuracy; exceptional attention to detail
• Superior customer service mindset; a desire and ability to deliver service that provides a high level of satisfaction
• Must be proficient in Microsoft Office products (Word, Excel, Outlook, PowerPoint) and must be comfortable with Salesforce and other CRM’s
• Superior interpersonal skills
• Ability to cold call and B2B sales
• 5+ years of relevant industry experience
• Insurance P&C a Plus but not required
• Excellent verbal and written communicator; must be able to convey ideas in a clear and concise manner
• Excellent independent judgment and decision making
• Understanding of Brightway systems; regularly updates activities accurately
• Ability to learn, embrace and put into practice new concepts and skills
• Superior ability to manage own time, activities and resources; models behavior for others
• Can demonstrate Brightway values of Smart, Accountable and Trustworthy.

Education and Experience

This position requires a Bachelor’s degree in Marketing, Communications or related field and 5 years experience in a related field.

Equal Employment Opportunity:

Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. Our goal is to provide a work environment that is free from discrimination and harassment, where everyone has an equal opportunity to succeed and grow.