Fragrance Marketing Generalist - Campaigns & Launches

IMH Fragrance; Columbus (OH); On-site; USD 54,000 - 68,000; Full time

Job summary

IMH Fragrance is seeking a Marketing Specialist to join its growing marketing team in Columbus. This hands-on generalist role covers brand marketing, product launches, content, social media, retail support, email, events, and marketing operations.

You'll work across multiple channels, manage campaigns, support launches, and collaborate with Sales, Ecommerce, and Creative teams. A 2–4 year marketing background and a bachelor’s degree are preferred.

Qualifications

• 2–4 years of experience in marketing, brand marketing or related field.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Strong understanding of fundamental marketing principles.
• Experience across multiple marketing channels.
• Excellent project management and organizational skills.
• Strong written and verbal communication skills.
• Comfortable managing multiple projects and deadlines.
• Attention to detail with big-picture thinking.
• Comfortable working with data and metrics.
• Proficiency with MS Office and/or Google Workspace.
• Familiarity with Shopify, Klaviyo, Meta Business Suite, Google Analytics, Canva or similar tools is a plus.
• Experience in fragrance, beauty, cosmetics or consumer-focused industry is a plus.
• Willingness to dive into details and figure things out independently.

Responsibilities

• Support planning and execution of integrated marketing campaigns across digital, retail, social, email, and other channels.
• Help manage product launches from planning through launch and post-launch reporting.
• Coordinate marketing calendars, timelines, and cross-functional projects.
• Partner with creative teams on assets, photography, video, social content, and presentations.
• Support social media planning, content calendars, posting, and performance tracking.
• Assist with email and SMS marketing campaigns, including planning and reporting.
• Develop marketing materials and sales tools for retail and wholesale partners.
• Support product-specific marketing initiatives and promotions.
• Assist with influencer, PR, and partnership initiatives.
• Conduct competitive research and stay current on fragrance, beauty, and retail trends.
• Pull and analyze basic marketing data and turn into insights.
• Maintain marketing systems, calendars, files, product information, and campaign documentation.
• Coordinate samples, shipments, and campaign materials.
• Support trade shows, events, photoshoots, launches, and brand activations as needed.
• Collaborate with Sales, Ecommerce, Creative, Operations, and Product teams to move initiatives forward.
• Jump in to help get work across the finish line.

Skills

Marketing strategy

Project management

Organizational skills

Written & verbal communication

Data-driven marketing

Microsoft Office / Google Workspace

Shopify familiarity

Klaviyo familiarity

Meta Business Suite familiarity

Google Analytics familiarity

Canva familiarity

Consumer products / beauty knowledge

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Shopify

Klaviyo

Meta Business Suite

Google Analytics

Canva

Job description

IMH Fragrance is seeking a Marketing Specialist to join its growing marketing team in Columbus. This hands-on generalist role covers brand marketing, product launches, content, social media, retail support, email, events, and marketing operations.

You'll work across multiple channels, manage campaigns, support launches, and collaborate with Sales, Ecommerce, and Creative teams. A 2–4 year marketing background and a bachelor’s degree are preferred.