Fragrance Brand Marketing Generalist

Michael Malul; Whitehall (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Michael Malul in Ohio is seeking a Marketing Specialist to join our growing marketing team and help bring our fragrance brands to life. This hands-on generalist role is ideal for someone who loves variety, moves quickly, and wants to see ideas become execution.

You’ll work across brand marketing, product launches, content, social media, retail support, email, events, and marketing operations, with opportunities to expand across channels and tools.

Qualifications

• 2-4 years of experience in marketing, brand marketing, consumer products, beauty, fragrance, retail, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong understanding of fundamental marketing principles.
• Experience working across multiple marketing channels rather than exclusively within one specialty.
• Excellent project management and organizational skills.
• Strong written and verbal communications skills.
• Comfortable managing multiple projects and deadlines at once.
• Strong attention to detail without losing sight of the bigger picture.
• Comfortable working with data and marketing performance metrics.
• Familiarity with platforms such as Shopify, Klaviyo, Meta Business Suite, Google Analytics, Canva, or similar marketing tools is a plus.

Responsibilities

• Support the planning and execution of integrated marketing campaigns across digital, retail, social, email, and other channels.
• Help manage product launches from initial planning through launch and post-launch reporting.
• Coordinate marketing calendars, timelines, deliverables, and cross-functional projects.
• Partner with creative teams on campaign assets, photography, video, social content, presentations, and other marketing materials.
• Support social media planning and execution, including content calendars, posting, community engagement, and performance tracking.
• Assist with email and SMS marketing campaigns, including planning, copy, creative coordination, deployment, and reporting.
• Help develop marketing materials and sales tools for retail and wholesale partners.
• Support product-specific marketing initiatives and promotional opportunities.
• Assist influencer, creator, PR, and partnership initiatives.
• Conduct competitive research and stay current on fragrance, beauty, retail, and consumer trends.
• Pull and analyze basic marketing performance data and turn it into actionable insights.
• Help maintain marketing systems, calendars, files, product information, and campaign documentation.
• Coordinate samples, product shipments, campaign materials, and other marketing needs.
• Support tradeshows, events, photoshoots, launches, and other brand activations as needed.
• Work closely with Sales, Ecommerce, Creative, Operations, and Product teams to keep marketing initiatives moving.
• Jump in to whatever the team needs to help get the work across the finish line.

Skills

Marketing fundamentals

Project management

Written and verbal communication

Multi-channel marketing

Attention to detail

Data analysis

Collaboration

Independence

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Microsoft Office

Google Workspace

Shopify

Klaviyo

Meta Business Suite

Google Analytics

Canva

Job description

Michael Malul in Ohio is seeking a Marketing Specialist to join our growing marketing team and help bring our fragrance brands to life. This hands-on generalist role is ideal for someone who loves variety, moves quickly, and wants to see ideas become execution.

You’ll work across brand marketing, product launches, content, social media, retail support, email, events, and marketing operations, with opportunities to expand across channels and tools.