Fragrance Launch PM: Product Dev & GTM Lead

LoveShackFancy; New York (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

LoveShackFancy is seeking a Project Manager, Product Development & GTM to run fragrance and candle launches from concept to shelf and through go-to-market. You’ll be the day-to-day contact for our turnkey development partner, write briefs, review samples, and keep internal teams on schedule in a lean, fast-growing environment.

This hands-on role requires a sharp eye for packaging and a strong ability to manage timelines, budgets, and cross-functional partners.

Qualifications

• 3–5 years in brand-side product development, ideally fragrance.
• Experience working with turnkey or full-service manufacturers.
• Experience developing products for international markets.
• Strong olfactive vocabulary for briefing and feedback.

Responsibilities

• Launch management: oversee fragrance and candle launches from brief to shelf and GTM.
• Manage development partner: timelines, quality, and orders, with regular calls.
• Review artwork, packaging, and regulatory submissions for compliance.
• Create SKUs, track POs and inbound inventory to hit launch dates.
• Support category and storytelling with briefs, moodboards, and launch communications.
• Negotiate COGS and manage the product development budget.

Skills

Project management

Brand-side product development

Fragrance experience

Packaging review

Job description

LoveShackFancy is seeking a Project Manager, Product Development & GTM to run fragrance and candle launches from concept to shelf and through go-to-market. You’ll be the day-to-day contact for our turnkey development partner, write briefs, review samples, and keep internal teams on schedule in a lean, fast-growing environment.

This hands-on role requires a sharp eye for packaging and a strong ability to manage timelines, budgets, and cross-functional partners.