Fractional Senior Event Marketing Manager

Federato; United States; À distance; USD 90 000 - 117 000; Plein temps

Résumé du poste

Federato is seeking a Senior Event Marketing Contractor to own the strategy, planning, and execution of our third party events portfolio. You will work with the Director of Strategic Events and Field Marketing to drive brand, pipeline, and executive engagement while scaling innovative formats.

This 6+ month contract is remote (US), 30 hours per week with travel up to 40%. You’ll lead end-to-end programs, negotiate sponsorships, manage vendors, partner with sales and product, and measure ROI with

Qualifications

• 5+ years of event marketing experience, ideally in B2B SaaS.
• Proven ownership of third party and field event portfolios.
• Strategic thinker who translates goals into executable plans.

Responsabilités

• Develop event strategies aligned to marketing, sales, and company goals.
• Evaluate event opportunities and present clear, data backed recommendations.
• Elevate the portfolio beyond standard conference sponsorships with new formats and experiential moments.
• Lead programs end to end, owning the plan, timeline, budget, logistics, run of show, and results.
• Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor.
• Manage production partners, agencies, and external vendors.
• Build relationships with conference organizers and industry partners.
• Create processes, templates, and playbooks to scale execution.
• Partner with sales, customer success, marketing, product, and executive leadership for event alignment.
• Lead sales and customer success enablement, including pre-event planning, onsite readiness, and follow-up strategy.
• Own portfolio reporting, tracking pipeline influence, engagement, attendance, lead quality, and ROI.

Connaissances

Event marketing

Strategic planning

Budget management

Vendor negotiation

Cross-functional collaboration

Data-driven decision making

AI in marketing

Description du poste

Senior Event Marketing Manager

Remote

Federato is seeking a Senior Event Marketing Contractor, reporting to the Director of Strategic Events and Field Marketing. As Federato scales, events are a core growth engine, driving brand, pipeline, and executive engagement. Our Events team is bold, creative, and committed to breaking the mold in a space long overdue for innovation.

In this role, you will own the strategy, planning, and execution of Federato’s third party events portfolio. You’ll execute with precision while continuously evolving the portfolio, elevating quality, and introducing new approaches that differentiate Federato in the market.

Role details

• Contract: 6+ months, with a path to full time
• Hours: 30 hours per week, with flexibility for additional hours during travel weeks
• Rate: $65-85/hour depending on experience
• Location: Remote - US
• Travel: Approximately 40%

What you'll be doing:

Strategy

• Develop event strategies aligned to marketing, sales, and company goals
• Evaluate event opportunities and present clear, data backed recommendations
• Elevate the portfolio beyond standard conference sponsorships with new formats, experiential moments, and differentiated sponsorship concepts

Execution

• Lead programs end to end, owning the plan, timeline, budget, logistics, run of show, and results
• Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
• Manage production partners, agencies, and external vendors
• Build strong relationships with conference organizers and industry partners
• Create processes, templates, and playbooks to scale execution

Cross-functional partnership

• Partner with sales, customer success, marketing, product, and executive leadership, acting as the primary point of accountability for event alignment
• Lead sales and customer success enablement, including pre-event planning, onsite readiness, meeting coordination, and follow-up strategy

Measurement

• Own portfolio reporting, tracking pipeline influence, engagement, attendance, lead quality, and ROI
• Surface insights and maintain a feedback loop across sales, marketing, and leadership to improve performance

Who we hope you are:

• 5+ years of event marketing experience, ideally in B2B SaaS
• Proven ownership of complex third party and field event portfolios, including tiered conference strategies
• Strategic thinker who translates goals into executable plans
• Exceptional project manager who runs several workstreams at once without missing details
• Confident negotiator with experience managing significant budgets, contracts, and vendors
• Deep understanding of how events support sales and pipeline
• Data driven, comfortable with dashboards, metrics, and reporting
• Collaborative communicator who influences across functions
• Strong creative instincts balanced with disciplined execution
• Proactive and solution oriented, with a bias for action and high ownership in a fast-paced, scaling environment
• Uses AI in day-to-day work and keeps learning as the tools change

This is not a complete list of responsibilities, and the scope may evolve with the needs of the team and business.