Fractional Product Marketing & Narrative Architect

Reflow; United States; On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Flexible schedule

Remote-friendly

Job summary

Reflow is seeking a freelance marketer to own product marketing and storytelling, building a visibility engine through content motions. You’ll shape narratives, brief landing pages and visuals, and coordinate with engineering to ensure technical accuracy.

You’ll drive campaigns end-to-end, test angles in public, and refine the core narrative based on audience response. This role requires sharp judgment and fast turnarounds in a fast-moving startup environment.

Qualifications

• Experience blending content and product marketing to own both story and execution.
• Strong strategic and editorial judgment to spot angles in market moments.
• Reactive, fast turnarounds on live market moments and industry trends.

Responsibilities

• Own and evolve Reflow's core narrative across all published content.
• Identify market and competitive moments and originate new ones.
• Shape moments into campaigns tied to our point of view.
• Coordinate with engineering for technical accuracy when needed.
• Brief and produce landing pages, video, and social content.
• Maintain a steady publishing cadence and measure outcomes.
• Iterate narrative based on what lands with audiences.

Skills

Content marketing

Product marketing

Storytelling

Editorial judgment

Campaign management

B2B SaaS marketing

Tools

Landing pages

Content management systems

Job description

Reflow is seeking a freelance marketer to own product marketing and storytelling, building a visibility engine through content motions. You’ll shape narratives, brief landing pages and visuals, and coordinate with engineering to ensure technical accuracy.

You’ll drive campaigns end-to-end, test angles in public, and refine the core narrative based on audience response. This role requires sharp judgment and fast turnarounds in a fast-moving startup environment.