Fractional Product Marketing & Narrative Architect

Reflow Systems Inc.; United States; On-site; USD 68,880 - 137,760; Full time

Job summary

Reflow Systems Inc. is seeking a freelance/contract marketer to own product marketing storytelling and build an ongoing visibility engine through content motions across landing pages, video, and social content.

You will spot opportunities in the market, shape angles, and drive the narrative with the engineering team to ensure technical accuracy. You'll progressively refine Reflow's core message through testing and public delivery, translating market moments into campaigns and measurable outcomes

Qualifications

• A background that blends content and product marketing, owning both the story and executing the content.
• Strong strategic and editorial judgment, you can look at a market moment and see the angle others miss.
• A reactive muscle, you stay on top of industry news and trends and act with fast turnarounds on live market moments.
• Experience in early-stage B2B SaaS marketing (seed to Series B), comfortable operating with ambiguity and limited resources.
• Track record of running campaigns end-to-end, not just writing copy someone else briefs.
• Comfortable directing or lightly producing landing pages and video (full production support not required, but you should be able to brief well).
• Comfortable with the data side. You look at what landed, dig into why, and let that steer the next round.
• Bonus: technical fluency or comfort learning enough to translate engineering substance into a story.
• Bonus: an eye for making content discoverable and citable in AI search (AEO/GEO)

Responsibilities

• Expressing and evolving our core narrative across everything you publish (we set the foundation with you; you take it to market)
• Spotting market and competitive moments worth reacting to, and ones worth originating
• Shaping those moments into clear campaigns tied to our point of view
• Coordinating with engineering for technical accuracy where needed
• Briefing and/or producing landing pages, video, and social content
• Running publishing cadence so this is a steady drumbeat, not a one-off
• Measuring what happens: tracking which narratives, angles, and stories land with which audiences and why
• Feeding that read back into the work, so the narrative sharpens with each cycle instead of repeating

Skills

Content marketing

Product marketing

Storytelling

B2B SaaS

Campaign management

Landing pages

Video production

Data analytics

AI content discovery

Job description

Reflow Systems Inc. is seeking a freelance/contract marketer to own product marketing storytelling and build an ongoing visibility engine through content motions across landing pages, video, and social content.

You will spot opportunities in the market, shape angles, and drive the narrative with the engineering team to ensure technical accuracy. You'll progressively refine Reflow's core message through testing and public delivery, translating market moments into campaigns and measurable outcomes