Fractional Marketing Director

tml Partners; New York (NY); Hybrid; USD 221,000 - 369,000; Part time

Job summary

tml Partners is seeking a Fractional Marketing Director to lead brand, content, and lifecycle marketing, positioning the firm as the go-to advisor for business owners.

You will own the narrative, build case studies, and shape an engagement strategy for long-cycle opportunities, working with senior leadership and agency partners to drive growth over a 12-month horizon.

This role is a day-rate assignment, approximately two days per week, with an initial engagement window up to 12 months.

Qualifications

• Proven track record setting marketing strategy as a first or founding marketer in early-stage or growth environments.
• Deep experience in long sales cycle sectors like M&A, financial services, or professional services.
• Ability to operate both strategically and independently to deliver results.

Responsibilities

• Shape the overall voice, positioning, and market narrative for the firm
• Build a library of case studies and proof points that instill confidence in prospect pipelines
• Develop a tailored engagement strategy for high-value, long-cycle prospects
• Direct agency partners to ensure aligned and cohesive execution
• Partner closely with sales to optimize the end-to-end business development process

Skills

Marketing strategy

Brand positioning

Lifecycle marketing

Content strategy

Job description

Fractional Marketing Director

Day rate assignment

Upwards of 12 months

2 days per week

We are working with a fast-growing, PE-backed business to place a Fractional Marketing Leader. This is a high-impact opportunity to build a national brand narrative and establish market positioning from the ground up.

In this role, you will own the brand, content, and lifecycle marketing needed to position the firm as the go-to trusted advisor for business owners.

Key Responsibilities

• Shape the overall voice, positioning, and market narrative for the firm
• Build a library of case studies and proof points that instill confidence in prospect pipelines
• Develop a tailored engagement strategy for high-value, long-cycle prospects
• Direct agency partners to ensure aligned and cohesive execution
• Partner closely with sales to optimize the end-to-end business development process

What You’ll Need

• Proven track record setting marketing strategy as a first or founding marketer in early-stage or growth environments
• Deep experience in long sales cycle sectors like M&A, financial services, or professional services
• Ability to operate both strategically and independently to deliver results