Fractional CMO – EdTech Growth for B2C (Remote, Part-Time)

Learntastic Group; United States; Remote; USD 103,000 - 172,000; Part time

Job summary

LearnTastic is seeking a Fractional CMO to own the B2C marketing function end-to-end for the consumer/subscription side. This hands-on, lean operator role will drive go-to-market, branding, and all channels from paid to organic.

You will transition the business from paid-led to organic growth (SEO, content, lifecycle) while collaborating with product and sales to keep B2C and B2B efforts aligned but distinct.

Qualifications

• Direct EdTech experience in online education or related regulated learning.
• Proven track record leading a B2C subscription or SaaS marketing function through growth.
• Experience shifting from paid-led to organic-led acquisition.
• Strong brand and positioning with hands-on execution ability.
• Prior fractional or interim CMO experience preferred.
• Comfortable operating hands-on in a lean, non-pure-strategy role.

Responsibilities

• Own end-to-end B2C go-to-market strategy, including channel mix and pricing input.
• Transition from paid to organic growth via SEO, content, community, and lifecycle retention.
• Own B2C brand identity across web, email and campaigns.
• Manage all B2C channels: paid media, SEO, email, social, content, partnerships.
• Track CAC, LTV, conversion and retention and report on them.
• Direct and manage external agencies and vendors.
• Partner with product and sales to keep B2C and B2B efforts aligned yet distinct.

Skills

EdTech expertise

B2C marketing for SaaS

Branding & positioning

Organic growth / SEO

Fractional CMO experience

Cross-functional leadership

Analytics (CAC, LTV)

Tools

SEO tools

CRM/lead enrichment

Job description

LearnTastic is seeking a Fractional CMO to own the B2C marketing function end-to-end for the consumer/subscription side. This hands-on, lean operator role will drive go-to-market, branding, and all channels from paid to organic.

You will transition the business from paid-led to organic growth (SEO, content, lifecycle) while collaborating with product and sales to keep B2C and B2B efforts aligned but distinct.