Founding SDR (1 to 2 years)

ploy; United States; Remote; USD 60,000 - 70,000; Full time

Benefits offered by this job

Flexible hours

US holidays

Growth path

Mentorship from CEO

Company events

Job summary

PLOY is a VC-backed SaaS platform that lets marketing teams create, manage and distribute employee-led content. We are on a mission to change how brands create and distribute content, by turning their own people into their most trusted voices.

We are building our US go-to-market from the ground up and seek an SDR to own account-based targeting in the US, qualify opportunities, and drive multi-channel outreach with the CEO.

Qualifications

• 2–3 years as an SDR/BDR in B2B SaaS
• Proven track record of meeting or beating meeting/pipeline quotas
• Experience prospecting into enterprise accounts (1,000+ employees)
• Strong cold calling skills and ability to handle objections
• Hands-on experience running ABM and multi-channel sequences
• Excellent written communication and ability to write concise messages
• Organised and self-directed, able to manage many accounts and follow-ups
• Authorized to work in the United States (visa sponsorship not available)

Responsibilities

• Build and prioritise a US target account list with the CEO.
• Map buying committees across Marketing, Brand, Social, Content and Communications.
• Run multi-touch sequences across phone, LinkedIn, email and video.
• Qualify opportunities before reaching the CEO and book discovery meetings.
• Keep the CRM accurate and report weekly on activity and pipeline.
• ABM testing and sharing effective messages with the UK team.

Skills

Cold calling

ABM

Multi-channel outreach

Written communication

Organised

US work authorization

Loom

Vidyard

LinkedIn

Tools

Loom

Vidyard

LinkedIn

Job description

PLOY is a VC-backed SaaS platform that lets marketing teams create, manage and distribute employee-led content. We are on an ambitious mission to change how brands create and distribute content, by turning their own people into their most trusted voices.

Our platform is built for enterprise clients, including Boots, Next, Berkeley Group, Civil Service, Knight Frank, FCA and more. After strong traction in the UK, we already work with US customers and are now building our US go-to-market from the ground up.

Key Responsibilities

Account-based targeting

• Build and prioritise a US target account list with the CEO, focused on large brands with big marketing and social teams (retail, hospitality, leisure, financial and professional services, tech)
• Use buying signals (TikTok and LinkedIn activity, hiring surges, new leadership, funding, campaign launches) to pick the right accounts at the right time
• Map buying committees in each account across Marketing, Brand, Social, Content and Communications
• Cold call daily: you are confident on the phone and can earn a meeting in under two minutes
• Run LinkedIn as a core channel: connection strategy, personalised DMs, voice notes and engaging with prospects' content
• Write bespoke, research-led messages for every priority account, including personalised video (Loom or Vidyard) and tailored assets
• Run coordinated multi-touch sequences across phone, LinkedIn, email and video, multi-threading into each account

Qualification and handover

• Qualify every opportunity against clear criteria (pain, budget, authority, timing) before it reaches the CEO
• Book discovery meetings with the CEO and write a clear account brief for each one
• Follow up on inbound interest from marketing and US events within the same business day

Pipeline ownership and improvement

• Keep the CRM accurate and current: every touch, conversation and next step logged
• Report weekly on activity, conversion rates and pipeline created
• A/B test messaging, channels and timing, and share what works with the UK team
• Stay close to industry trends in employee-generated content, creator marketing and social media so every conversation is relevant

What we are looking for:

Must haves

• 2 to 3 years of experience as an SDR or BDR, ideally in B2B SaaS
• A proven track record of hitting or beating meeting and pipeline quotas, with numbers to show it
• Experience prospecting into enterprise or upper mid-market accounts (1,000+ employees)
• Strong cold calling skills: you enjoy the phone and handle objections with confidence
• Hands‑on experience running ABM and multi-channel sequences across phone, LinkedIn, email and video
• Excellent written communication: you can write a short, sharp, personalised message that gets a reply
• Organised and self‑directed, able to manage many accounts, conversations and follow‑ups at once
• Authorized to work in the United States (we are unable to sponsor visas for this role)

Nice to haves

• Experience selling to Marketing, Brand, Social Media or Content buyers
• Early‑stage startup experience or a track record of building something from scratch
• An interest in social media, creator content and employee advocacy

Who you are

• Creative and willing to try new methods to cut through the noise
• Confident, driven and resilient, with a hunter mindset
• Comfortable working remotely with a UK‑based team, with some early morning overlap with London

Out Offer

• Base retainer: $60,000 to $70,000 per year, paid monthly, depending on experience
• On‑target earnings: $85,000 to $95,000 at 100% of target, with uncapped commission paid on qualified meetings and pipeline created
• Flexibility: flexible working hours, and we observe the 11 US federal holidays
• Growth: a clear path to a full‑time role, then to Account Executive or leading the US SDR team as we scale, with ongoing training and direct mentorship from the CEO
• Culture: a collaborative, fast‑paced team, company events and performance incentives

The retainer range reflects what we reasonably expect to pay for this contract. Final rates depend on experience and skills. As a contractor, you will invoice PLOY monthly and handle your own taxes.