Founding Sales Executive Home Care Agency

Mercy Home Services, Inc.; Aurora (CO); On-site; USD 75,000 - 130,000; Full time

Benefits offered by this job

Uncapped bonus

Mileage reimbursement

Company phone and laptop

Paid time off

Paid sick leave

Job summary

Mercy Home Services, Inc. in Aurora, CO seeks a dynamic, field-based sales leader to build and own a private-pay growth line. You will source visits, perform in-home assessments, close deals, and start care while expanding the payer mix beyond Medicaid.

You will recruit and lead a team of liaisons, with a clear pipeline and milestones. An uncapped bonus structure and a strategic role at the table are key elements of this opportunity.

Qualifications

• 2+ years of outside B2B or B2C sales experience, preferably in health services.
• Valid driver’s license and reliable vehicle.
• Willingness to work in clients’ homes and partner offices across the Denver metro area.

Responsibilities

• Own the private-pay pipeline end-to-end: source visits, in-home assessments, close and start of care.
• Place eligible veterans through VA Homemaker/Home Health Aide program under VA Community Care.
• Build referral relationships for Pediatric Medicaid (IHSS/CFC) with hospitals and social workers.
• Recruit, train and manage liaisons once targets are met.

Skills

Outside sales

B2B/B2C sales

Healthcare referrals

Job description

Mercy Home Services, Inc. · Aurora, CO (Denver metro, field-based)
Non-Medical Home Care | Private Pay · VA Community Care · Pediatric Medicaid (IHSS/CFC)

$75,000 base + uncapped performance bonus (first-year bonus target ≈ $55,000 → ≈ $130,000 on-target earnings)
Build and lead your own liaison team

ABOUT THE ROLE

Mercy Home Services has served Colorado families since 1997 and is on an aggressive growth trajectory. Growth so far has come almost entirely through Medicaid. This role exists to build what comes next: private pay first, plus veterans and pediatric Medicaid families. You are the company's first salesperson — you take a documented system and run it at full speed, then hire and lead the liaisons who run it after you.

Every referral tier, script, objection response and conversion benchmark is already written. You are not walking into a blank page and a phone. Most sales jobs offer a quota. This one offers a seat at the table.

WHAT YOU GET

• Uncapped bonus. Paid on every client you start and on every dollar of higher-value payer mix. No ceiling.
• Your own team. Hit defined growth milestones and you hire, train and lead the liaisons who report to you, with an override on their production.
• Line ownership. The private-pay growth line is yours to build — the pipeline, the numbers, the results. Compensation reviews are tied to pipeline milestones, not a tenure clock.
• A system that already works. 60-minute callback rule, 48-hour start-of-care promise, five-tier referral cadence, proven scripts, and an always-on AI voice/SMS agent that captures and books after-hours leads so every call starts warm.
• Direct line to the owner. No middle management between your results and the decisions about your role.

WHAT YOU'LL RUN

• Private pay (lead lane): own the pipeline end to end — source visits, in-home assessments, close, start of care. Two service tiers: standard and concierge (memory care and neuromuscular conditions, higher weekly hours).
• Veterans: place eligible veterans through the VA Homemaker/Home Health Aide program under VA Community Care.
• Pediatric Medicaid (IHSS/CFC): build referral relationships with social workers and case managers at Colorado children's hospitals.
• Five-tier referral system (Platinum → Inactive) across discharge planners, elder law attorneys, geriatric care managers, senior living communities, VA and children's hospital social workers.
• Live KPI dashboard — referrals, conversion rate, stalled-lead list — and a weekly sales report to the owner.
• Once consistently at target: recruit, train and manage additional liaisons on the same playbook.

WHO WINS HERE

• You want a system, not a blank page: handed scripts and benchmarks, you execute and improve immediately.
• You are motivated by uncapped upside and building a team, not a flat paycheck.
• You close on speed: the first agency to confirm a start date wins the placement, not the best pitch.
• You want to be measured on a scoreboard.
• 2+ years of outside, B2B or B2C sales; home care, hospice, senior living or healthcare referral experience is a strong plus, not required.
• Valid driver's license, reliable vehicle, and availability to work in clients' homes and referral partners' offices across the Denver metro.

COMPENSATION & BENEFITS

• Base salary: $75,000 per year.
• Performance bonus: uncapped; paid on every closed client and on payer-mix improvement. First-year target approximately $55,000 (a target, not a guarantee).
• Team override: additional bonus on the production of liaisons you hire and lead.
• Paid time off, plus paid sick leave.
• Mileage reimbursement for field travel.
• Company phone and laptop.
• Team-lead track and expanded compensation reviewed at defined pipeline milestones.

Mercy Home Services, Inc. is an equal opportunity employer.