Founding Sales Development Representative (SDR)

Socket.dev; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Equity upside

401k

Unlimited PTO

Competitive compensation

Rapid-paced environment

Job summary

IronLedger is hiring two Sales Development Representatives to join our NYC team, with options to work in-person or remotely within New York City. You will own the top of the sales funnel, develop prospecting strategies, and help define lead qualification processes to drive growth across property managers, developers and contractors nationwide.

Reporting to the CEO, you will be instrumental in building scalable processes, playbooks, and templates while collaborating with marketing to refine

Qualifications

• 1+ year in sales development or high-activity sales roles.
• Proven track record of hitting or exceeding quota.
• Strong written and verbal communication skills, ideally in Real Estate.
• Ability to articulate value propositions clearly and compellingly.

Responsibilities

• Execute multi-channel outreach campaigns (email, phone, LinkedIn, events).
• Research and identify ideal customer profiles across property managers, developers and contractors.
• Build and maintain prospect databases using CRM and sales intelligence tools.
• Generate qualified meetings and demos.

Skills

Prospecting

Lead generation

Sales communication

CRM literacy

Tools

CRM systems

Sales intelligence tools

Job description

About IronLedger

Mission: IronLedger is reducing the cost to manage housing, starting with automated accounting.

Problem: Hiring AP Specialists and Accountants is expensive ($100K+ annually) and the market is already facing a shortage of back-office workers (75% of CPAs are retiring in the next 8 years and property manager turnover is ~30% annually). We're building agents to automate accounting for owners and managers of $2.6T+ in real estate assets. This starts with AI-enabled Corporate Cards that automatically do your expenses and Invoice Processing that handles itself.

The Opportunity

As IronLedger experiences explosive growth, we're seeking a hungry, scrappy and smart Sales Development Representative to join our team in NYC. You will work hard and have the opportunity to not only build, but reap the rewards from the lead generation engine you build. You will be the foundation of sales success to property managers, developers and contractors across the country.

IronLedger is hiring 2 sales development representatives to be in-person or remote in New York City as soon as possible.

Reporting directly to our CEO, you'll own the top of our sales funnel. Specifically, you will develop and execute prospecting strategies, and contribute to defining our lead qualification process.

This role is tailor‑made for someone who thrives in competition, obsesses over continuous improvement, and approaches each day with tenacity unknown to mankind.

Key Responsibilities

Prospecting & Lead generation

• Execute multi-channel outreach campaigns (email, phone, LinkedIn, events)
• Research and identify ideal customer profiles across property managers, developers and contractors
• Build and maintain comprehensive prospect databases using CRM and sales intelligence tools
• Generate qualified meetings and demos

Pipeline Development

• Qualify prospects based on fit, need, and buying authority
• Nurture leads through strategic follow-up sequences until ready for handoff
• Track and optimize key metrics: calls made, emails sent, meetings scheduled, conversion rates
• Collaborate with marketing to refine messaging and campaign effectiveness

Process Building & Optimization

• Develop and refine SDR playbooks, scripts, and qualification frameworks
• Test new prospecting channels and techniques to improve results
• Analyze what's working and iterate on approaches daily
• Create templates and workflows that can scale with team growth

Market Intelligence

• Stay current on real estate industry trends and pain points
• Research competitor solutions and positioning
• Provide feedback on prospect objections and market insights

Why you're different

Experience & Skills

• 1+ year in sales development, lead generation, or high-activity sales roles
• Proven track record of consistently hitting or exceeding quota
• Strong written and verbal communication skills, ideally with a history of working in Real Estate
• Ability to articulate value propositions clearly and compellingly

Character & Mindset

• A tenacity unknown to mankind - you have unrelenting desire and drive to "climb the mountain" and find great joy in the process
• Love of the game - sales, while difficult, is energizing to you. You embrace the challenge and love the chase to close deals
• An owner, not a participant - you have a natural desire to be the best, and understand that means earning rewards when you win and re-making yourself when you lose
• Growth mindset - you're constantly seeking ways to improve yourself and the sales process
• Process-oriented - disciplined about tracking activities and optimizing approaches

If you want to be instrumental in building something transformative in real estate, we want to talk to you.

What We Offer

• A rapid-paced work environment with an incredibly enthusiastic and motivated team.
• The opportunity to work with customers that love our product and bring real value to the real estate industry and millions of tenants
• Competitive compensation and benefits package
• Equity upside - reap the rewards of the sales engine you help build
• 401k
• Unlimited PTO

Location

This position is based either in our New York City office or remote.