Founding Sales Development Representative

SyntheticFi; United States; Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

On-Target Earnings: $85,000–$110,000

Base salary + uncapped commission

Equity: up to 0.25%

Unlimited PTO

401(k) Retirement Plan

Medical Insurance

Vision Insurance

Job summary

SyntheticFi, LLC is seeking a proactive SDR to own the outbound sales process from the ground up. You will design and execute targeted campaigns to financial advisors, balancing cold calls with emails and social touches to generate qualified meetings for our growing sales team.

You’ll identify new prospect segments, craft fresh messaging, and relentlessly optimize scripts, sequences, and CRM activity. This is a hands-on role with ownership from day one in a fast-paced FinTech startup environment.

Qualifications

• 1–3 years in sales development or outbound prospecting.
• Experience with cold outbound prospecting, including cold calling and email outreach.
• Experience using CRM platforms (HubSpot, Salesforce) to manage prospects.
• Strong written and verbal communication skills.
• Highly proactive and self-directed.
• Creative and experimental mindset.
• Excellent organizational skills for managing multiple campaigns.

Responsibilities

• Develop and execute highly targeted outbound campaigns to financial advisors and other prospective clients, with cold calling as a significant part of your day-to-day work, alongside email, LinkedIn, and other outbound channels, to generate qualified meetings for our sales team.
• Proactively identify new prospect segments, market signals, and outreach opportunities, and devise creative ways to reach the right prospects.
• Write, test, and continuously improve cold-call scripts, voicemail messaging, email sequences, and other outbound content based on what resonates with prospects.
• Take ownership of the entire pre-meeting prospecting process and keep it highly organized, including lead lists, segmentation, sequences, follow-ups, prospect conversations, meeting handoffs, and CRM activity.
• Experiment with new outbound strategies, tools, and workflows rather than relying on an existing playbook, and bring fresh ideas to improve outbound processes.
• Partner closely with Sales and other internal teams, track what's working and what isn't, and continuously refine your approach to improve meeting conversion.

Skills

Cold calling

CRM usage

Outbound sales

Prospecting

Written communication

Verbal communication

Self-directed

Creative mindset

Organizational skills

Tools

HubSpot

Salesforce

Job description

Work Arrangement:

Remote (U.S.) or hybrid. Candidates must be currently based in the United States and authorized to work in the U.S.

Experience:

1–3 years

Employment Type:

Full-time

About SyntheticFi

SyntheticFi is a fast-growing FinTech startup redefining the securities-backed lending world. We partner via B2B channels with Registered Investment Advisors (RIAs). Through our product, clients of RIAs are able to access the SPX box spread market, an institutional source of liquidity.

We are leveling the lending playing field between individual investors and very large financial institutions. On the SPX box spread market, our users can borrow money to buy a house or a car at the same interest rate as financial institutions borrowing hundreds of millions of dollars.

Since launch in early 2025, we have consistently seen 20%+ month-over-month growth. We have earned the trust of hundreds of RIA firms to manage over $2 billion in regulatory AUM through the SPX box spread market.

About the Role

We’re looking for a proactive, creative, and highly organized SDR who can identify new opportunities, experiment with different approaches, and continuously learn and iterate based on results. This role is not about simply working through a fixed lead list or following an existing playbook. You’ll take ownership of building our outbound sales process from the ground up and help shape the systems, workflows, and strategies that drive qualified meetings for our sales team.

If you’re energized by challenging problems and excited by the opportunity to take real ownership, this is the opportunity where you can make a meaningful impact from day one.

What You’ll Be Doing

• Develop and execute highly targeted, personalized outbound campaigns to financial advisors and other prospective clients, with cold calling as a significant part of your day-to-day work, alongside email, LinkedIn, and other outbound channels, with the goal of generating qualified meetings for our sales team.
• Proactively identify new prospect segments, market signals, and outreach opportunities, and come up with creative ways to reach the right prospects and get their attention.
• Write, test, and continuously improve cold-call scripts, voicemail messaging, email sequences, and other outbound content based on what resonates with prospects.
• Take ownership of the entire pre-meeting prospecting process and keep it highly organized, including lead lists, segmentation, sequences, follow-ups, prospect conversations, meeting handoffs, and CRM activity.
• Experiment with new outbound strategies, tools, and workflows rather than relying on an existing playbook, and bring fresh ideas that help us build and improve our outbound process.
• Partner closely with Sales and other internal teams, track what’s working and what isn’t, and continuously refine your approach to improve meeting conversion.

What We're Looking For

• 1–3 years of experience in sales development, business development, outbound sales, or a similar prospecting-focused role.
• Experience with cold outbound prospecting, including cold calling and email outreach.
• Experience using CRM platforms (e.g. HubSpot, Salesforce) to manage prospects, track outreach activity, and maintain accurate pipeline data.
• Strong written and verbal communication skills, with the ability to communicate professionally and confidently with prospects.
• Highly proactive and self-directed. You're comfortable creating your own approach rather than waiting for a detailed playbook.
• Creative and experimental mindset. You enjoy finding new audiences, signals, messaging, and ways to get prospects’ attention.
• Strong organizational skills and the ability to manage multiple campaigns, lead lists, conversations, and follow-ups simultaneously.
• Comfortable learning a technical financial product and becoming knowledgeable enough to have credible initial conversations with prospects.
• Results-oriented mindset with a clear focus on generating qualified meetings.

Nice to Have

• Previous experience at a startup or high-growth technology company.
• Knowledge of or experience in financial advisors, RIAs, wealth management, FinTech, or financial services.
• Ability to proactively research and source prospects online, build targeted lead lists, and identify the right contacts and decision-makers rather than relying on pre-built lead lists.
• Familiarity with modern outbound and sales tools such as Apollo, Clay, LinkedIn Sales Navigator, Instantly, Dripify, or similar platforms.
• On-Target Earnings: $85,000–$110,000
• Compensation Structure: Base salary + uncapped commission
• Equity: up to 0.25%
• Unlimited PTO
• 401(k) Retirement Plan
• Medical Insurance
• Vision Insurance

(*Due to the high volume of applications we receive, we’re unfortunately unable to respond to every email or message individually. If you do not hear from us within 2 weeks of submitting your application, please assume that we have decided NOT to move forward at this time. We sincerely appreciate your interest in SyntheticFi and encourage you to apply for future opportunities that match your background.)