Founding PMM for GenAI Studio Platform

Amazon.com Services LLC; Culver City (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Amazon.com Services LLC seeks a founding Product Marketing Manager for AI Studios, a GenAI-enabled platform built at Prime Video and Amazon MGM Studios. You will own the platform’s positioning, messaging, and go-to-market strategy to shape how the industry perceives the product.

You will work with product, design, engineering, and creative teams to craft narratives for executives, artists, and technical audiences, driving awareness and demand across Amazon units and the broader creator ecosystem.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros).

Responsibilities

• Own the platform's core positioning and value proposition and the GTM narrative so customers understand it clearly.
• Own competitive differentiation: track a fast-moving landscape, articulate leadership, and evolve the story as market and capabilities change.
• Aggregate and synthesize signals—competitive intelligence, customer/creator needs, industry/model trends—into a coherent marketing strategy and POV.
• Build the definitive narrative and asset portfolio, versioned for audiences (executive, artist/creative, technical/model-focused).
• Drive awareness and demand across internal Amazon units, converting interest into a durable pipeline.
• Represent the platform credibly in high-stakes rooms and equip leaders with framing and visuals.
• Partner with Business Development to shape positioning for customer segments over time.
• Create mechanisms to scale product marketing with partners and cross-functional teams.
• Collaborate with Product Management, UX, Engineering, Applied Science, and Creative teams to inform direction.

Skills

Marketing

Data-driven

Excel/Tableau

Job description

Amazon.com Services LLC seeks a founding Product Marketing Manager for AI Studios, a GenAI-enabled platform built at Prime Video and Amazon MGM Studios. You will own the platform’s positioning, messaging, and go-to-market strategy to shape how the industry perceives the product.

You will work with product, design, engineering, and creative teams to craft narratives for executives, artists, and technical audiences, driving awareness and demand across Amazon units and the broader creator ecosystem.