Founding Marketing Leader for AI Procurement

Rivio AI Inc.; San Francisco (CA); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Equity

Health insurance

Professional growth opportunities

First marketing hire

Job summary

Rivio is seeking a founding marketing leader in San Francisco to own and execute our marketing motion as we scale. You’ll translate a complex product into clear narratives that resonate with procurement leaders, shape Rivio’s market perception, and build systems driving awareness, credibility, and pipeline.

You will work directly with the founders and cross-functionally with Product and Sales, enjoying meaningful autonomy from day one.

Qualifications

• 3+ years of experience in product marketing, marketing strategy, or brand-led growth roles.

Responsibilities

• Own Rivio's end-to-end marketing motion, including positioning and messaging for Rivio and its AI agent (Sheldon)
• Content and narrative strategy across website, decks, sales enablement, and campaigns
• Launches, announcements, and category education initiatives
• Early demand generation experiments (events, partnerships, content, light paid)
• Leverage AI to power a best‑in‑class demand generation engine that consistently converts signal into pipeline
• Marketing infrastructure, operating cadence, and measurement as the function matures

Skills

Product marketing

Marketing strategy

Brand-led growth

Demand generation

Cross-functional collaboration

Job description

Rivio is seeking a founding marketing leader in San Francisco to own and execute our marketing motion as we scale. You’ll translate a complex product into clear narratives that resonate with procurement leaders, shape Rivio’s market perception, and build systems driving awareness, credibility, and pipeline.

You will work directly with the founders and cross-functionally with Product and Sales, enjoying meaningful autonomy from day one.