Founding Lifecycle Marketing Leader — AI-Driven Growth

Reevo; United States; On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive base salary

Bonus structure

Equity (early-stage)

Health, dental, vision

Job summary

Reevo is hiring a Founding Lifecycle Marketing Leader to build lifecycle marketing from the ground up. You will own the strategy, tooling, copy, and results, building most of it yourself at first and leveraging AI to scale your impact.

In-office role in Santa Clara or San Francisco, with cross-functional collaboration across sales, product, and customer success to drive outbound, nurture, onboarding, and expansion programs that accelerate revenue growth.

Qualifications

• 8+ years in lifecycle, email, or CRM marketing at high-growth AI or modern B2B SaaS companies.
• Experience building lifecycle programs from scratch across outbound, nurture, onboarding, and expansion.
• Deep hands-on skill with journey orchestration: segmentation, triggers, suppression logic, and deliverability.
• Fluency with modern lifecycle and marketing automation tools; wiring product usage and CRM data into triggers.
• AI-native workflows to compress copywriting, segmentation, and analysis.
• Strong analytical skills to pull numbers, run cohort analysis, and tell a story about conversions.
• Track record of structured testing across sequences, timing, and messaging.

Responsibilities

• Map lifecycle strategy across the full journey from cold touch to renewal and expansion.
• Own outbound program end-to-end: sequencing, copy, targeting, deliverability.
• Build nurture programs to move leads toward pipeline and re-engage cold leads.
• Own onboarding communications design sequences and milestones for quick value.
• Drive engagement and expansion using product usage and CRM data to feed upsell pipeline.
• Coordinate multichannel orchestration across email, in-app, and other channels; build reports and use AI tools to multiply output.
• Identify gaps in funnels and fix moments where user activity stalls.

Skills

Lifecycle marketing

Email marketing

CRM marketing

Journey orchestration

AI-native workflows

Data analysis

Testing programs

Proactiveness

Notion automation

Excellent writing

Tools

Notion

AI tools

Job description

Reevo is hiring a Founding Lifecycle Marketing Leader to build lifecycle marketing from the ground up. You will own the strategy, tooling, copy, and results, building most of it yourself at first and leveraging AI to scale your impact.

In-office role in Santa Clara or San Francisco, with cross-functional collaboration across sales, product, and customer success to drive outbound, nurture, onboarding, and expansion programs that accelerate revenue growth.